Brand Sense

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – April 2010
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of "Brand Sense", Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (2) 7957 lei  Economic 15-29 zile +612 lei  10-17 zile
  Free Press – February 2010 7957 lei  Economic 15-29 zile +612 lei  10-17 zile
  Kogan Page – April 2010 11142 lei  Economic 12-23 zile +418 lei  4-6 zile

Preț: 11142 lei

Puncte Express: 167

Preț estimativ în valută:
2234 2527$ 1923£

Carte disponibilă

Livrare economică 05-16 aprilie
Livrare express 28-30 martie pentru 1417 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9780749460570
ISBN-10: 0749460571
Pagini: 192
Dimensiuni: 141 x 216 x 12 mm
Greutate: 0.24 kg
Ediția: 2nd edition
Editura: Kogan Page


""BRAND sense" is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation