Cantitate/Preț
Produs

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Recomandări Viața de Freelancer)

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 05 Feb 2007

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Paperback (1) 4894 lei  23-35 zile +2650 lei  6-10 zile
  Simon & Schuster – 05 Feb 2007 4894 lei  23-35 zile +2650 lei  6-10 zile
Hardback (1) 16185 lei  3-5 săpt. +1227 lei  9-16 zile
  Simon&Schuster – 05 Oct 1999 16185 lei  3-5 săpt. +1227 lei  9-16 zile

Din seria Recomandări Viața de Freelancer

Preț: 4894 lei

Preț vechi: 5757 lei
-15%

Puncte Express: 73

Preț estimativ în valută:
942 996$ 793£

Carte disponibilă

Livrare economică 10-22 iunie
Livrare express 24-28 mai pentru 3649 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781416526667
ISBN-10: 1416526668
Pagini: 256
Dimensiuni: 129 x 198 x 20 mm
Greutate: 0.19 kg
Editura: Simon & Schuster
Colecția Simon & Schuster UK
Seria Recomandări Viața de Freelancer