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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (Lean, nr. 2)

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en Limba Engleză Carte Paperback – 05 Oct 2011

Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.

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Specificații

ISBN-13: 9780670921607
ISBN-10: 0670921602
Pagini: 336
Dimensiuni: 153 x 234 x 24 mm
Greutate: 0.44 kg
Ediția: Trade Paperback.
Editura: Penguin Books
Colecția Portfolio Penguin
Seria Lean

Locul publicării: London, United Kingdom

Notă biografică

Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership. The Lean Startup methodology has been written about in The New York Times, Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company and countless blogs. He lives in San Francisco.


Recenzii

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company.
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book.
The Lean Startup will change the way we think about entrepreneurship
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation
I know of no better guide to improve the odds of a startup's success'
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business