Kogan Page: Cărți management în vânzări şi marketing

The Agile Leader: How to Create an Agile Business Through Moments of Choice

De (autor) Simon Hayward

Kogan Page

Carte Paperback – 03 Jun 2018

Preț: 78^.59 lei 83^.96 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6% Recomandat

Marketing Analytics

Marketing Science

De (autor) Mike Grigsby

Kogan Page

Carte Paperback – 03 Jul 2015

Preț: 163^.44 lei 207^.00 lei

Livrare din stoc 17 oct

-21%

How to Succeed at an Assessment Centre

Testing Series

De (autor) Harry Tolley et al.

Kogan Page

Carte Paperback – June 2011

Preț: 67^.63 lei 72^.23 lei

Livrare din stoc 17 oct

-6%

IQ and Psychometric Test Workbook

Testing Series

De (autor) Philip J. Carter

Kogan Page

Carte Paperback – 03 Jan 2011

Preț: 60^.90 lei 84^.58 lei

Livrare din stoc 17 oct

-28%

Understanding Digital Marketing

De (autor) Damian Ryan

Kogan Page

Carte Paperback – 03 Nov 2016

Preț: 123^.91 lei 148^.47 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Market Research in Practice

De (autor) Matthew Harrison et al.

Kogan Page

Carte Paperback – 03 Mar 2016

Preț: 178^.32 lei 215^.05 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Neuroscience for Learning and Development

Neuroștiință în Business

De (autor) Stella Collins

Kogan Page

Carte Paperback – November 2015

Preț: 170^.30 lei 206^.48 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Persuasive Copywriting

Cambridge Marketing Handbooks

De (autor) Andy Maslen

Kogan Page

Carte Paperback – 03 Mar 2015

Preț: 118^.76 lei 143^.21 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Coherence

De (autor) Alan Watkins

Kogan Page

Carte Paperback – 2014

Preț: 147^.34 lei 177^.87 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Questionnaire Design

Market Research in Practice

De (autor) Ian Brace

Kogan Page

Carte Paperback – 03 Apr 2018

Preț: 174^.51 lei 210^.97 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

50 Top Tools for Employee Wellbeing

De (autor) Debbie Mitchell

Kogan Page

Carte Paperback – 03 Mar 2018

Preț: 173^.45 lei 210^.08 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Facilitating Multicultural Groups

De (autor) Christine Hogan

Kogan Page

Carte Paperback – May 2007

Preț: 257^.64 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

Working in the Gig Economy: How to Thrive and Succeed When You Choose to Work for Yourself

De (autor) Thomas Oppong

Kogan Page

Carte Paperback – 28 Oct 2018

Preț: 61^.25 lei 76^.56 lei

Economic 30 oct-13 noi · Express 19-23 oct

-20% Nou

Business Development Culture: Taking Sales Culture Beyond the Sales Team

De (autor) Alex Moyle

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 120^.57 lei 145^.06 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17% Nou

The Gen Z Frequency: How Brands Tune in and Build Credibility

De (autor) Gregg L. Witt et al.

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 118^.86 lei 143^.31 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17% Nou

Marine Insurance: An Essential Guide to Liability, Insurance, Law, the Market and Claims in the Maritime Industry

De (autor) Sam Ignarski

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 265^.24 lei 322^.23 lei

Nepublicat încă

-18% Precomandă

Commercial Lending: Principles and Practice

Chartered Banker

De (autor) Adrian Cudby

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 228^.60 lei 277^.41 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18% Nou

Social Learning: How to Implement and Measure Collaborative Behaviours and Practices in the Workplace

De (autor) James Tyer

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 171^.73 lei 208^.04 lei

Nepublicat încă

-17% Precomandă

Employment Law: A Practical Introduction

HR Fundamentals

De (autor) Elizabeth Aylott

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 117^.79 lei 142^.19 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17% Nou

How to Create a Coaching Culture: A Practical Introduction

HR Fundamentals

De (autor) Gillian Jones et al.

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 118^.76 lei 143^.21 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17% Nou

Performance Management: A Practical Introduction

HR Fundamentals

De (autor) Linda Ashdown

Kogan Page

Carte Paperback – 28 Sep 2018

Preț: 116^.32 lei 140^.47 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17% Nou

Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers

Ultimate Kogan Page

De (autor) Jay Surti

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 77^.53 lei 82^.89 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Ultimate Cover Letters

Ultimate Series

De (autor) Martin John Yate et al.

Kogan Page

Carte Paperback – August 2015

Preț: 80^.69 lei 86^.10 lei

Indisponibil temporar

-6%

100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multi-Channel World

De (autor) Martin Newman et al.

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 119^.36 lei 143^.82 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Retail and Digital Banking: Principles and Practice

Chartered Banker

De (autor) John Henderson

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 226^.33 lei 274^.84 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

De (autor) Mark Davies et al.

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 176^.42 lei 213^.11 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Experiential Learning: A Practical Guide for Training, Coaching and Education

De (autor) Colin Beard et al.

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 173^.62 lei 209^.96 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Employee Relations: A Practical Introduction

HR Fundamentals

De (autor) Elizabeth Aylott

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 118^.13 lei 142^.56 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Reward Management: A Practical Introduction

HR Fundamentals

De (autor) Michael Rose

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 118^.85 lei 143^.29 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Employee Engagement: A Practical Introduction

HR Fundamentals

De (autor) Emma Bridger

Kogan Page

Carte Paperback – 28 Aug 2018

Preț: 117^.87 lei 142^.18 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Ultimate Interview: Master the Art of Interview Success with 100s of Typical, Unusual and Industry-specific Questions and Answers

Ultimate Kogan Page

De (autor) Lynn Williams

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 79^.41 lei 84^.80 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Ultimate Job Search

Ultimate Kogan Page

De (autor) Lynn Williams

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 79^.96 lei 85^.35 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Ultimate Aptitude Tests: Over 1000 Practice Questions for Abstract Visual, Numerical, Verbal, Physical, Spatial and Systems Tests

Ultimate Kogan Page

De (autor) Jim Barrett et al.

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 79^.97 lei 85^.37 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

The Definitive Guide to Strategic Content Marketing

Editat de Lazar Dzamic et al.

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 119^.06 lei 143^.51 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Superconductors: Revolutionize Your Career and Make Big Things Happen

De (autor) Derek Loudermilk

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 78^.07 lei 83^.42 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Customer-Driven Transformation

De (autor) Joe Heapy et al.

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 117^.90 lei 142^.34 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Accelerated Leadership Development

De (autor) Ines Wichert

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 172^.64 lei 209^.24 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Fundamentals of Risk Management

De (autor) Paul Hopkin

Kogan Page

Carte Paperback – 03 Jul 2018

Preț: 233^.95 lei 282^.87 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Leading Procurement Strategy

De (autor) Carlos Mena et al.

Kogan Page

Carte Paperback – 03 Jun 2018

Preț: 265^.83 lei 322^.90 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Get Social: Social Media Strategy and Tactics for Leaders

De (autor) Michelle Carvill

Kogan Page

Carte Paperback – 03 May 2018

Preț: 78^.80 lei 84^.18 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

The Daily Telegraph Tax Guide 2018: Understanding the Tax System, Completing Your Tax Return and Planning How to Become More Tax Efficient

De (autor) David Genders

Kogan Page

Carte Paperback – 28 May 2018

Preț: 78^.93 lei 84^.25 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Disruptive Selling

De (autor) Patrick Maes

Kogan Page

Carte Paperback – 03 Apr 2018

Preț: 117^.77 lei 142^.20 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Video Marketing Strategy

De (autor) Jon Mowat

Kogan Page

Carte Paperback – 03 Mar 2018

Preț: 121^.39 lei 145^.77 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

The Business Plan Workbook

De (autor) Colin Barrow et al.

Kogan Page

Carte Paperback – 03 Feb 2018

Preț: 121^.67 lei 146^.18 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team

De (autor) Paul Sloane

Kogan Page

Carte Paperback – November 2006

Preț: 111^.56 lei

Economic 09-15 noi

Effective People Management

Business Success (Kogan Page)

De (autor) Pat Wellington

Kogan Page

Carte Paperback – 15 Apr 2011

Preț: 151^.75 lei

Economic 09-15 noi

People with Purpose

De (autor) Kevin Murray

Kogan Page

Carte Paperback – 03 Feb 2017

Preț: 102^.91 lei 110^.06 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Motivation and Performance

De (autor) Adrian Furnham et al.

Kogan Page

Carte Paperback – 03 Feb 2017

Preț: 117^.68 lei 141^.89 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Mobile Marketing

De (autor) Daniel Rowles

Kogan Page

Carte Paperback – 03 Feb 2017

Preț: 118^.04 lei 142^.35 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

E-Commerce Website Optimization

De (autor) Dan Croxen-John et al.

Kogan Page

Carte Paperback – 03 Jan 2017

Preț: 118^.30 lei 142^.75 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Building Digital Culture

De (autor) Daniel Rowles et al.

Kogan Page

Carte Paperback – 03 Jan 2017

Preț: 119^.09 lei 143^.55 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Improve Your Communication Skills

Creating Success

De (autor) Alan Barker

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 53^.71 lei 57^.28 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

How to Organize Yourself

Creating Success

De (autor) John Caunt

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 53^.47 lei 57^.04 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Taking Minutes of Meetings

Creating Success

De (autor) Joanna Gutmann

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 53^.98 lei 57^.56 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Negotiation for Procurement Professionals

De (autor) Jonathan O'Brien

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 230^.56 lei 279^.42 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Powerhouse

De (autor) Brian MacNeice et al.

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 79^.73 lei 85^.10 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Too Fast to Think

De (autor) Chris Lewis

Kogan Page

Carte Paperback – 03 Oct 2016

Preț: 78^.20 lei 83^.52 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

The Outstanding Middle Manager

De (autor) Gordon Tinline et al.

Kogan Page

Carte Paperback – 03 Sep 2016

Preț: 116^.60 lei 140^.89 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

De (autor) Grant Leboff

Kogan Page

Carte Paperback – 28 Sep 2016

Preț: 116^.78 lei 140^.96 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

How to Write a Business Plan

Creating Success

De (autor) Brian Finch

Kogan Page

Carte Paperback – 03 Sep 2016

Preț: 53^.39 lei 56^.94 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

How to Write a Marketing Plan

Creating Success

De (autor) John Westwood

Kogan Page

Carte Paperback – 03 Sep 2016

Preț: 53^.24 lei 56^.78 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Unlocking Happiness at Work

De (autor) Jennifer Moss

Kogan Page

Carte Paperback – 03 Sep 2016

Preț: 78^.42 lei 83^.79 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Dealing with Difficult People

Creating Success

De (autor) Roy Lilley

Kogan Page

Carte Paperback – 03 Aug 2016

Preț: 56^.99 lei

Economic 26 oct-07 noi · Express 19-23 oct

The 4g Mobile Revolution

De (autor) Olaf Swantee et al.

Kogan Page

Carte Paperback – 03 Aug 2016

Preț: 107^.58 lei

Economic 26 oct-07 noi · Express 19-23 oct

Decision Making and Problem Solving

Creating Success

De (autor) John Adair

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 51^.79 lei 55^.31 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Develop Your Leadership Skills

Creating Success

De (autor) John Adair

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 51^.60 lei 55^.10 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Develop Your Presentation Skills

Creating Success

De (autor) Theo Theobald

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 53^.64 lei 57^.19 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

How to Manage People

Creating Success

De (autor) Michael Armstrong

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 53^.58 lei 57^.16 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

How to Write Reports and Proposals

Creating Success

De (autor) Patrick Forsyth

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 53^.01 lei 56^.57 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Successful Time Management

Creating Success

De (autor) Patrick Forsyth

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 53^.75 lei 57^.33 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Successful Project Management

Creating Success

De (autor) Trevor L. Young

Kogan Page

Carte Paperback – 03 Jul 2016

Preț: 53^.84 lei 57^.40 lei

Economic 30 oct-13 noi · Express 19-23 oct

-6%

Digital Marketing Strategy

De (autor) Simon Kingsnorth

Kogan Page

Carte Paperback – 03 May 2016

Preț: 174^.33 lei 210^.98 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Neuroscience for Leaders

De (autor) Nikolaos Dimitriadis et al.

Kogan Page

Carte Paperback – 03 Apr 2016

Preț: 118^.58 lei 143^.02 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

-17%

The TV Brand Builders

De (autor) Andy Bryant et al.

Kogan Page

Carte Paperback – 03 Apr 2016

Preț: 119^.72 lei 143^.98 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

How Cool Brands Stay Hot

De (autor) Joeri Van den Bergh et al.

Kogan Page

Carte Paperback – 03 Apr 2016

Preț: 119^.97 lei 144^.32 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Predictive HR Analytics

De (autor) Martin Edwards et al.

Kogan Page

Carte Paperback – 03 Mar 2016

Preț: 212^.38 lei

Economic 30 oct-13 noi · Express 19-23 oct

Marketing Communications: Offline and Online Integration, Engagement and Analytics

De (autor) Ze Zook et al.

Kogan Page

Carte Paperback – 03 Feb 2016

Preț: 236^.99 lei 285^.98 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Neuroscience for Organizational Change

Neuroștiință în Business

De (autor) Hilary Scarlett

Kogan Page

Carte Paperback – February 2016

Preț: 171^.23 lei 207^.77 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

How to Write Effective Business English

Better Business English

De (autor) Fiona Talbot

Kogan Page

Carte Paperback – 03 Feb 2016

Preț: 76^.10 lei 81^.42 lei

Economic 30 oct-13 noi · Express 19-23 oct

-7%

Building a Culture of Innovation

De (autor) Cris Beswick et al.

Kogan Page

Carte Paperback – 03 Dec 2015

Preț: 146^.37 lei 162^.63 lei

Economic 30 oct-13 noi · Express 19-23 oct

-10%

Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward

Cambridge Marketing Handbooks

De (autor) Michael Armstrong

Kogan Page

Carte Paperback – November 2015

Preț: 268^.41 lei 325^.38 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Media Interview Techniques

De (autor) Robert Taylor

Kogan Page

Carte Paperback – 03 Nov 2015

Preț: 117^.05 lei 141^.28 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

-17%

Retail Marketing Strategy

De (autor) Constant Berkhout

Kogan Page

Carte Paperback – November 2015

Preț: 173^.27 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

Category Management in Purchasing

De (autor) Jonathan O'Brien

Kogan Page

Carte Hardback – October 2015

Preț: 303^.14 lei 366^.70 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Event Planning and Management

De (autor) Ruth Dowson et al.

Kogan Page

Carte Paperback – 03 Sep 2015

Preț: 145^.77 lei 176^.06 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

The Lean Supply Chain: Managing the Challenge at Tesco

De (autor) Robert Mason et al.

Kogan Page

Carte Paperback – 03 Sep 2015

Preț: 228^.29 lei 277^.11 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Flat World Navigation

De (autor) Kim Chandler McDonald

Kogan Page

Carte Paperback – 03 Sep 2015

Preț: 118^.90 lei 143^.34 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

-17%

Strategic Sourcing and Category Management

Cambridge Marketing Handbooks

De (autor) Magnus Carlsson

Kogan Page

Carte Paperback – 03 Aug 2015

Preț: 226^.73 lei 275^.50 lei

Economic 30 oct-13 noi · Express 19-23 oct

-18%

Valuable Content Marketing: How to Make Quality Content Your Key to Success

De (autor) Sonja Jefferson et al.

Kogan Page

Carte Paperback – 03 Jul 2015

Preț: 119^.89 lei 144^.36 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Rethinking Prestige Branding

De (autor) Wolfgang Schaefer et al.

Kogan Page

Carte Paperback – May 2015

Preț: 119^.21 lei 143^.67 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Social Media Recruitment

De (autor) Andy Headworth

Kogan Page

Carte Paperback – 03 May 2015

Preț: 96^.38 lei 120^.48 lei

Economic 30 oct-13 noi · Express 19-23 oct

-20%

What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders

De (autor) Nick Kendall

Kogan Page

Carte Hardback – 03 Apr 2015

Preț: 196^.74 lei 231^.45 lei

Economic 30 oct-13 noi · Express 25 oct-01 noi

-15%

Maritime Logistics

De (autor) Dong-Wook Song et al.

Kogan Page

Carte Paperback – 03 Apr 2015

Preț: 269^.76 lei 326^.60 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

Paid Attention

Cambridge Marketing Handbooks

De (autor) Faris Yakob

Kogan Page

Carte Paperback – 03 Apr 2015

Preț: 117^.90 lei 142^.34 lei

Economic 30 oct-13 noi · Express 19-23 oct

-17%

When Digital Becomes Human

De (autor) Steven Van Belleghem

Kogan Page

Carte Paperback – 03 Mar 2015

Preț: 87^.59 lei 116^.79 lei

Economic 30 oct-13 noi · Express 19-23 oct

-25%

Papetărie, jocuri, reviste

Cărți editura Kogan Page