The Tipping Point

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en Limba Engleză Carte Paperback – February 2002

In this brilliant and provocative book, covering everything from criminology to ketchup, job interviews to dog training, Malcolm Gladwell shows how the most ordinary subjects can illuminate the most extraordinary things about us and our world. Looking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. What the Dog Saw is Gladwell at his very best - asking questions and finding surprising answers.

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ISBN-13: 9780349113463
ISBN-10: 0349113467
Pagini: 288
Dimensiuni: 126 x 198 x 28 mm
Greutate: 0.24 kg
Ediția: New
Editura: Little Brown Book Group
Colecția Abacus
Locul publicării: United Kingdom

Notă biografică

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.


Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]