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The Longer Long Tail

Autor Chris Anderson
en Limba Engleză Paperback – 2 iul 2009
Updated edition, including a brand new chapter on marketing, released to tie-in with Anderson's new book, "Free". It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers.
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Specificații

ISBN-13: 9781847940360
ISBN-10: 1847940366
Pagini: 288
Ilustrații: Illustrations
Dimensiuni: 129 x 197 x 19 mm
Greutate: 0.21 kg
Editura: CORNERSTONE
Locul publicării:United Kingdom

Descriere

Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.