The Longer Long Tail

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Notă GoodReads:
en Limba Engleză Carte Paperback – 02 Jul 2009
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
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ISBN-13: 9781847940360
ISBN-10: 1847940366
Pagini: 288
Ilustrații: Illustrations
Dimensiuni: 131 x 197 x 20 mm
Greutate: 0.21 kg
Locul publicării: United Kingdom

Notă biografică

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at


"The Long Tail has helped to reinterpret our world" The Times "A smart, timely and oddly inspiring book" Time Out "Snappily argued and thought-provoking" New Yorker