Long Tail: Audiobook

en Limba Engleză Audio – 30 apr 2007

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Audies (2007)

Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.

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	Preț	Express
Paperback (1)	101^.59 lei 3-5 săpt.	+54^.02 lei 6-12 zile
Grand Central Publishing – 8 iul 2008	101^.59 lei 3-5 săpt.	+54^.02 lei 6-12 zile
Audio (1)	80^.22 lei 22-33 zile
Random House – 30 apr 2007	80^.22 lei 22-33 zile

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Specificații

ISBN-13: 9781846570872
ISBN-10: 1846570875
Pagini: 7
Dimensiuni: 146 x 47 x 121 mm
Greutate: 0.36 kg
Editura: Random House
Locul publicării:United Kingdom

Descriere

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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Premii

Audies Winner, 2007

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