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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

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en Limba Engleză Carte Paperback – 27 Oct 2009
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Specificații

ISBN-13: 9780470529393
ISBN-10: 0470529393
Pagini: 504
Dimensiuni: 189 x 234 x 27 mm
Greutate: 0.69 kg
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

Web Analytics 2.0 is perfect for in–the–trenches practitioners of web analytics web marketers, vendors, and consultants and others invested in the overall performance of their web marketing channel. The free and powerful Google Analytics and Yahoo! Web Analytics tools have also broadened the audience for this book to amateurs and those at smaller companies who are just beginning to wrestle with analytics issues.