It's Not How Good You Are, It's How Good You Want to Be: Complete Works (Bestsellers Phaidon)

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Notă GoodReads:
en Limba Engleză Paperback – June 2003 – vârsta de la 13 până la 22 ani

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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ISBN-13: 9780714843377
ISBN-10: 0714843377
Pagini: 128
Ilustrații: 120 Abb., davon 40 farbig
Dimensiuni: 122 x 178 x 15 mm
Greutate: 0.18 kg
Editura: Phaidon
Seriile Bestsellers Phaidon , Bestsellers Dezvoltare personală

Locul publicării: United Kingdom