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Autor Chip Heath, Dan Heath
en Limba Engleză Paperback – 6 feb 2014
Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
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Specificații

ISBN-13: 9781847940865
ISBN-10: 1847940862
Pagini: 336
Dimensiuni: 130 x 198 x 25 mm
Greutate: 0.24 kg
Editura: Random House
Colecția Random House Business Books

Notă biografică

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.

Recenzii

“A leader's most important job is to make good decisions, which—minus perfect knowledge of the future—is tough to do consistently…The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes.” -Inc.