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en Limba Engleză Carte Paperback – 06 Feb 2014
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
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ISBN-13: 9781847940865
ISBN-10: 1847940862
Pagini: 316
Dimensiuni: 130 x 198 x 25 mm
Greutate: 0.24 kg
Editura: Random House
Colecția Random House Business Books

Notă biografică

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch.


“A leader's most important job is to make good decisions, which—minus perfect knowledge of the future—is tough to do consistently…The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes.” -Inc.