Cărți de Jonah Berger
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published articles in academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the author of multiple books including Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Berger has spoken at major conferences and events, advised a number of early stage startups, and consulted for companies including Apple, Google, Vanguard, Unilever, General Mills, and the Gates Foundation.