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The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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Notă GoodReads:
en Limba Engleză Carte Paperback – 17 Mar 2016

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

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Specificații

ISBN-13: 9781781256145
ISBN-10: 1781256144
Pagini: 320
Dimensiuni: 129 x 198 x 19 mm
Greutate: 0.26 kg
Ediția: Main
Editura: Profile
Colecția Profile Books
Locul publicării: London, United Kingdom

Notă biografică

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

Recenzii

On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's ... Almost like visiting an IDEO workshop in person
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case ... Practical, clearly written, and highly detailed
Tom Kelley has unlocked the magic box of innovation for corporate America ... If you're trying to create product lust, The Art of Innovation shows you how to do it