Brilliant Copywriting

Autor Roger Horberry

en Limba Engleză Paperback – 10 oct 2024

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Specificații

ISBN-13: 9780273727347
ISBN-10: 0273727346
Pagini: 184
Ilustrații: Illustrations
Dimensiuni: 138 x 216 x 11 mm
Greutate: 0.24 kg
Ediția:1. Auflage
Editura: PEARSON BUSINESS
Locul publicării:Harlow, United Kingdom

Cuprins

About the author
Acknowledgements
How to use this book
Preface

Part One – Background

Chapter One – The basics
Chapter Two – Three key thoughts
Chapter Three – Brands and tone of voice

Part Two – Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven – Here’s one I made earlier

Part Three – Interviews

Chapter Eight - How brilliant copywriters write their copy

Recenzii

Keepitclear,keepitsimple,makeitbrilliantandoriginal. I’vebeensayingthatforyears. It’sarealjoytofindthatRogerandIthinkalike. Readthebookandlearn.Yes,itisbrilliant.
WallyOlins-Chairman,SaffronBrandConsultants

Mostofusreckonwecanwrite.Wrong.Buthere’sbookthatwillhelpyoubepersuasive,interestingandbrilliantinprint,thenhelpyoudoitagain,andagain,andagain.
MichaelJohnson,johnsonbanks

Notă biografică

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com

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