Cantitate/Preț
Produs

Brilliant Copywriting (Brilliant Business)

De (autor) ,
Notă GoodReads:
en Limba Engleză Paperback – 23 Jul 2009

Din seria Brilliant Business

Preț: 6752 lei

Puncte Express: 101

Preț estimativ în valută:
12100 1375$ 1094£

Carte disponibilă

Livrare economică 21-27 iulie
Livrare express 01-07 iulie pentru 1627 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780273727347
ISBN-10: 0273727346
Pagini: 180
Ilustrații: Illustrations
Dimensiuni: 136 x 214 x 14 mm
Greutate: 0.31 kg
Ediția: 1
Editura: Pearson Education
Colecția Brilliant Business
Seria Brilliant Business

Locul publicării: Harlow, United Kingdom

Cuprins

Abouttheauthor
Acknowledgements
Howtousethisbook
Preface
 
PartOne–Background

ChapterOne–Thebasics
ChapterTwo–Threekeythoughts
ChapterThree–Brandsandtoneofvoice
 
PartTwo–Method
ChapterFour-Before
ChapterFive-During
ChapterSix-After
ChapterSeven–Here’soneImadeearlier
 
PartThree–Interviews
 
ChapterEight-Howbrilliantcopywriterswritetheircopy

Recenzii

Keepitclear,keepitsimple,makeitbrilliantandoriginal. I’vebeensayingthatforyears. It’sarealjoytofindthatRogerandIthinkalike. Readthebookandlearn.Yes,itisbrilliant.
WallyOlins-Chairman,SaffronBrandConsultants
 
 
Mostofusreckonwecanwrite.Wrong.Buthere’sbookthatwillhelpyoubepersuasive,interestingandbrilliantinprint,thenhelpyoudoitagain,andagain,andagain.
MichaelJohnson,johnsonbanks
 

Notă biografică

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com