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Brilliant Copywriting (Brilliant Business)

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 23 Jul 2009
Ifyou’veeverstruggledtocraftapersuasivemessagethatreallyhitsthespotyou’llknow
it’sharderthanitlooks.Wouldn’titbehelpfultohaveanexpertonhandtogiveyoutipsandtricks?Someonewhocouldpassontheirknowledgeandknow-how?Someone
whotoldyouhowtheprofessionalsreallydoit?Well,that’sexactlywhatthisbookdoesforaspiringcopywriters.Thinkofitasarocket-assistedlaunchforyourwritingcareer.
 
BrilliantCopywritingispackedwithpracticaltechniquestohelpanyonewhoworkswithwordstoimprovetheirwriting.Itliftsthelidontheworldofprofessionalcopywritingto
revealthetradesecretsoftop-notchpractitioners.It’sthebookeverycopywriterwantswhentheystartout,fulloffacts,detailsandinsightsthatnormallytakeyearstoacquire.Itwillalsobeinvaluableforanyonewhoworkswithwordsinprettymuchanyindustry.
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Specificații

ISBN-13: 9780273727347
ISBN-10: 0273727346
Pagini: 180
Ilustrații: Illustrations
Dimensiuni: 136 x 216 x 12 mm
Greutate: 0.26 kg
Ediția: 1
Editura: Pearson Education
Colecția Brilliant Business
Seria Brilliant Business

Locul publicării: Harlow, United Kingdom

Cuprins

Abouttheauthor
Acknowledgements
Howtousethisbook
Preface
 
PartOne–Background

ChapterOne–Thebasics
ChapterTwo–Threekeythoughts
ChapterThree–Brandsandtoneofvoice
 
PartTwo–Method
ChapterFour-Before
ChapterFive-During
ChapterSix-After
ChapterSeven–Here’soneImadeearlier
 
PartThree–Interviews
 
ChapterEight-Howbrilliantcopywriterswritetheircopy

Recenzii

Keepitclear,keepitsimple,makeitbrilliantandoriginal. I’vebeensayingthatforyears. It’sarealjoytofindthatRogerandIthinkalike. Readthebookandlearn.Yes,itisbrilliant.
WallyOlins-Chairman,SaffronBrandConsultants
 
 
Mostofusreckonwecanwrite.Wrong.Buthere’sbookthatwillhelpyoubepersuasive,interestingandbrilliantinprint,thenhelpyoudoitagain,andagain,andagain.
MichaelJohnson,johnsonbanks
 

Notă biografică

RogerHorberryisafreelancecopywriterandworksforvariousdesign,brandingandadvertisingagencies.
www.rogerhorberry.com

Textul de pe ultima copertă

Craftthemosteffectivecopyimaginable.
 
Ifyou’veevertriedtocreateareallypersuasivepieceofcopythatgrabsyourreader’sattention,thenyou’llknowit’sharderthanitlooks.Wouldn’titbehelpfultohaveanexpertonhandtorevealalltheirtipsandtricks?Tocoachyouthroughtheentireprocess?Someonetotellyouhowtheprofessionalsreallydoit?Well,that’sexactlywhatthisbookdoes.
Brilliantoutcomes
  • Exciteandpersuadepeoplewithwords
  • Learnthetradesecretsoftop-notchwriters
  • Getresultsbygettingpeopletoreadandactonyourwords
‘Keepitclear,keepitsimple,makeitbrilliantandoriginal. I’vebeensayingthatforyears. It’sarealjoytofindthatRogerandIthinkalike. Readthebookandlearn.Yes,itisbrilliant.’WallyOlins,Chairman,SaffronBrandConsultants