Brilliant Copywriting
Autor Roger Horberryen Limba Engleză Paperback – 10 oct 2024
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Specificații
ISBN-13: 9780273727347
ISBN-10: 0273727346
Pagini: 184
Ilustrații: Illustrations
Dimensiuni: 138 x 216 x 11 mm
Greutate: 0.24 kg
Ediția:1. Auflage
Editura: PEARSON BUSINESS
Locul publicării:Harlow, United Kingdom
ISBN-10: 0273727346
Pagini: 184
Ilustrații: Illustrations
Dimensiuni: 138 x 216 x 11 mm
Greutate: 0.24 kg
Ediția:1. Auflage
Editura: PEARSON BUSINESS
Locul publicării:Harlow, United Kingdom
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Cuprins
About the author
Acknowledgements
How to use this book
Preface
Part One – Background
Chapter One – The basics
Chapter Two – Three key thoughts
Chapter Three – Brands and tone of voice
Part Two – Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven – Here’s one I made earlier
Part Three – Interviews
Chapter Eight - How brilliant copywriters write their copy
Acknowledgements
How to use this book
Preface
Part One – Background
Chapter One – The basics
Chapter Two – Three key thoughts
Chapter Three – Brands and tone of voice
Part Two – Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven – Here’s one I made earlier
Part Three – Interviews
Chapter Eight - How brilliant copywriters write their copy
Recenzii
Keepitclear,keepitsimple,makeitbrilliantandoriginal. I’vebeensayingthatforyears. It’sarealjoytofindthatRogerandIthinkalike. Readthebookandlearn.Yes,itisbrilliant.
WallyOlins-Chairman,SaffronBrandConsultants
Mostofusreckonwecanwrite.Wrong.Buthere’sbookthatwillhelpyoubepersuasive,interestingandbrilliantinprint,thenhelpyoudoitagain,andagain,andagain.
MichaelJohnson,johnsonbanks
WallyOlins-Chairman,SaffronBrandConsultants
Mostofusreckonwecanwrite.Wrong.Buthere’sbookthatwillhelpyoubepersuasive,interestingandbrilliantinprint,thenhelpyoudoitagain,andagain,andagain.
MichaelJohnson,johnsonbanks
Notă biografică
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
www.rogerhorberry.com