Cărți publicitate/ Advertising

Paperback – 03 Jan 2019

Preț: 124^.16 lei 156^.32 lei

Economic 07-14 feb · Express 04-10 feb

-21%

Understanding Digital Marketing

De (autor) Damian Ryan

Harriman House Publishing

Paperback – 03 Nov 2020

Preț: 143^.14 lei 179^.39 lei

Economic 07-14 feb · Express 04-10 feb

-20%

The Choice Factory

De (autor) Richard Shotton

Paperback – 12 Feb 2018

Preț: 96^.89 lei

Economic 18 feb-04 mar · Express 04-10 feb

Contagios

De (autor) Jonah Berger et al.

PUBLICA

Paperback – 2015

Preț: 55^.00 lei

Express 09-11 feb

The Art of Client Service

De (autor) Robert Solomon

Kaplan AEC Education

Hardback – 2008

Preț: 86^.55 lei

Economic 24 feb-08 mar

Ogilvy on Advertising

De (autor) David Ogilvy

Welbeck Publishing Group

Paperback – 02 Feb 2023

Preț: 73^.03 lei

Economic 18 feb-04 mar · Express 04-10 feb

Nou

Brand Hacks

De (autor) Emmanuel Probst

Simon And Schuster Group USA

Hardback – 10 Mar 2022

Preț: 135^.57 lei 158^.31 lei

Economic 23 feb-01 mar · Express 04-10 feb

-14%

Advertising Media Workbook and Sourcebook

De (autor) Larry D. Kelley et al.

Routledge

Paperback – 20 Apr 2015

Preț: 302^.14 lei 377^.22 lei

Economic 24 feb-08 mar · Express 04-10 feb

-20%

D&AD. The Copy Book

Editat de D&AD

TASCHEN GmbH

Hardback – 24 Nov 2022

Preț: 133^.78 lei

Economic 18 feb-04 mar · Express 04-10 feb

Social Media Marketing: A Strategic Approach

De (autor) Debra Zahay et al.

CENGAGE LEARNING

Paperback – 2022

Preț: 259^.79 lei 371^.13 lei

Economic 18 feb-04 mar

-30%

Strategic Advertising Mechanisms

De (autor) Jorge David Fernández Gómez et al.

Intellect Ltd

Paperback – 10 Jan 2022

Preț: 177^.75 lei 199^.27 lei

Economic 24 feb-08 mar · Express 04-10 feb

-11%

How to Create an Idea If You Are Not Ogilvy – The Secret Weapons of Advertising

De (autor) Alexey Ivanov

Columbia University Press

Paperback – 08 Dec 2021

Preț: 148^.07 lei 166^.52 lei

Economic 18 feb-04 mar · Express 04-10 feb

-11%

Paid Attention: Innovative Advertising for a Digital World

De (autor) Faris Yakob

Simon And Schuster Group USA

Paperback – 30 Nov 2021

Preț: 121^.77 lei 154^.18 lei

Economic 07-14 feb · Express 04-10 feb

-21%

Principles of Strategic Communication

De (autor) Danny Shipka

Taylor & Francis Ltd.

Paperback – June 2021

Preț: 472^.87 lei

Economic 18 feb-04 mar · Express 10-18 feb

Strategic Advertising Management

De (autor) Larry Percy et al.

Oxford University Press

Paperback – 16 Feb 2021

Preț: 348^.11 lei

Economic 17-28 feb · Express 04-10 feb

Quantum Marketing

De (autor) Raja Rajamannar

HarperCollins Leadership

Hardback – 09 Feb 2021

Preț: 124^.02 lei

Economic 17-28 feb · Express 04-10 feb

Epica Book 32

De (autor) Epica Awards

Bloomsbury Publishing

Hardback – 31 Oct 2019

Preț: 352^.04 lei 386^.86 lei

Economic 17-28 feb

-9%

Scientific Advertising: Original Classic Edition

De (autor) Claude Hopkins

SOUND WISDOM

Paperback – 17 Jan 2023

Preț: 90^.98 lei

Economic 18 feb-04 mar · Express 10-18 feb

Nou

Covert Cows and Chick-fil-A

De (autor) Steve Robinson

Thomas Nelson

Hardback – 11 Jun 2019

Preț: 207^.70 lei

Economic 18 feb-04 mar · Express 10-18 feb

Ultimate Guide to Amazon Advertising

De (autor) Timothy Seward

Entrepreneur Press

Paperback – 06 Jun 2019

Preț: 88^.90 lei 113^.83 lei

Economic 24 feb-08 mar · Express 10-18 feb

-22%

Junior

De (autor) Thomas Kemeny et al.

Hardback – 14 May 2019

Preț: 152^.90 lei

Economic 23 feb-01 mar · Express 10-18 feb

Experiential Marketing

De (autor) Shirra Smilansky

Kogan Page Ltd

Paperback – 03 Dec 2017

Preț: 139^.78 lei 176^.40 lei

Economic 07-14 feb · Express 04-10 feb

-21%

The Advertising Solution

De (autor) Craig Simpson et al.

Entrepreneur Press

Paperback – 11 Oct 2016

Preț: 81^.11 lei 104^.43 lei

Economic 24 feb-08 mar · Express 04-10 feb

-22%

The Advertising Concept Book

De (autor) Pete Barry

Paperback

Preț: 236^.60 lei

Economic 18 feb-04 mar · Express 09-16 feb

Visual Content Marketing

De (autor) Stephen Gamble

Paperback – 27 May 2016

Preț: 147^.99 lei

Economic 07-13 feb · Express 04-10 feb

Contagious

De (autor) Jonah Berger

Simon&Schuster

Paperback – 16 Jan 2014

Preț: 45^.94 lei 64^.21 lei

Economic 24 feb-08 mar · Express 04-10 feb

-28%

Excellence in Advertising

Editat de Leslie Butterfield

BUTTERWORTH HEINEMANN

Paperback – September 1999

Preț: 319^.79 lei 421^.65 lei

Economic 24 feb-08 mar · Express 10-18 feb

-24%

Like, Follow, Share

De (autor) Suse Barnes

Tycho Press

Paperback – March 2016

Preț: 50^.85 lei 67^.27 lei

Economic 18 feb-04 mar · Express 10-18 feb

-24%

Nation Branding

De (autor) Keith Dinnie

Taylor & Francis Ltd.

Paperback – 12 Apr 2022

Preț: 275^.71 lei

Economic 17-28 feb · Express 04-10 feb

Branded Interactions

De (autor) Marco Spies

Hardback – 24 Aug 2015

Preț: 259^.94 lei 300^.47 lei

Economic 18 feb-04 mar

-13%

#Girlboss

De (autor) Sophia Amoruso

PUBLICA

Paperback – 03 Jul 2015

Preț: 37^.57 lei

Express 09-11 feb

Google Adwords for Beginners

De (autor) Dale Blake

Biz Hub

Paperback – 26 Jun 2015

Preț: 40^.68 lei

Economic 18 feb-04 mar · Express 10-18 feb

Rethinking Prestige Branding

De (autor) Wolfgang Schaefer et al.

Paperback – May 2015

Preț: 138^.38 lei 175^.15 lei

Economic 07-14 feb · Express 04-10 feb

-21%

Corporate Branding

Editat de T. C. Melewar et al.

Routledge

Paperback – 27 Apr 2015

Preț: 293^.41 lei 319^.83 lei

Economic 24 feb-08 mar · Express 10-18 feb

-8%

What Is a 21st Century Brand?

De (autor) Nick Kendall

Hardback – 03 Apr 2015

Preț: 357^.75 lei 420^.87 lei

Economic 18 feb-04 mar · Express 09-16 feb

-15%

Kapferer on Luxury

De (autor) Jean-Noël Kapferer

Hardback – 03 Mar 2016

Preț: 698^.87 lei 735^.65 lei

Economic 14-20 feb · Express 04-10 feb

-5%

Field Visual Merchandising Strategy

De (autor) Paul J. Russell

Paperback – 03 Jan 2015

Preț: 123^.02 lei 155^.30 lei

Economic 07-14 feb · Express 10-18 feb

-21%

The Anatomy of Humbug

De (autor) Paul Feldwick

Troubador Publishing

Hardback – 07 Jan 2015

Preț: 168^.20 lei

Economic 18 feb-04 mar · Express 10-18 feb

Targeted

De (autor) Mike Smith

Amacom

Hardback – 19 Nov 2014

Preț: 100^.98 lei 112^.20 lei

Economic 17-28 feb

-10%

The Essence of Value

De (autor) Mario Pricken

Wiley Vch

Hardback – 22 Oct 2014

Preț: 221^.42 lei 260^.43 lei

Economic 07-13 feb

-15%

All Thumbs

De (autor) M. Kelley

Palgrave Macmillan US

Hardback – 02 Sep 2014

Preț: 40^.14 lei 42^.75 lei

Economic 18 feb-04 mar · Express 04-10 feb

-6%

Read Me

De (autor) Roger Horberry et al.

LAURENCE KING

Paperback – 02 Sep 2014

Preț: 121^.36 lei

Economic 10-21 mar

Amazon's Dirty Little Secrets

De (autor) Greg Jameson

Morgan James Publishing

Paperback – 12 Aug 2014

Preț: 69^.80 lei 89^.99 lei

Economic 24 feb-08 mar · Express 10-18 feb

-22%

The Complete Guide to Running Successful Workshops & Seminars

De (autor) Kristie Lorette

Atlantic Publishing Co

Paperback – 15 Jul 2014

Preț: 153^.98 lei

Economic 18 feb-04 mar

The Old Rush

De (autor) Peter B. Hubbell

LID Publishing

Hardback – May 2014

Preț: 160^.19 lei

Economic 18 feb-04 mar · Express 09-16 feb

Advanced Google AdWords, 3e

De (autor) B Geddes

Sybex

Paperback – 23 May 2014

Preț: 195^.34 lei

Economic 07-13 feb · Express 04-10 feb

Marketing the Moon – The Selling of the Apollo Lunar Program

De (autor) David Meerman Scott et al.

Mit Press

Hardback – 25 Apr 2014

Preț: 149^.80 lei 170^.23 lei

Economic 18 feb-04 mar · Express 04-10 feb

-12%

Brand New.

De (autor) Wally Olins

Paperback – 07 Apr 2014

Preț: 94^.36 lei 109^.10 lei

Economic 18 feb-04 mar

-14%

Net Smart – How to Thrive Online

De (autor) Howard Rheingold et al.

Mit Press

Paperback – 07 Mar 2014

Preț: 112^.18 lei

Economic 18 feb-04 mar · Express 04-10 feb

Hegarty on Creativity

De (autor) John Hegarty

CreateSpace Independent Publishing Platform

Hardback – 24 Feb 2014

Preț: 51^.21 lei 64^.59 lei

Economic 18 feb-04 mar

-21%

Kommunikationskonzeption und Briefing

De (autor) Ralph E. Hartleben et al.

Wiley Vch

Hardback – 22 Jan 2014

Preț: 206^.22 lei 217^.08 lei

Economic 07-13 feb

-5%

Content Marketing Strategies for Professionals

De (autor) Bruce Clay et al.

CREATESPACE

Paperback – 23 Dec 2013

Preț: 90^.07 lei

Economic 18 feb-04 mar · Express 10-18 feb

1st Copy Book for Advertising Copywriters and Creative Writers

De (autor) Maxwell Ofori Nkrumah BFA

Paperback – 19 Oct 2013

Preț: 73^.89 lei

Economic 18 feb-04 mar · Express 10-18 feb

Advertising – Concept and Copy 3e

De (autor) George Felton

W. W. Norton & Company

Paperback – 06 Sep 2013

Preț: 318^.50 lei

Economic 17-28 feb · Express 04-10 feb

Adland

De (autor) Mark Tungate

Paperback – July 2013

Preț: 158^.38 lei 188^.07 lei

Economic 07-14 feb · Express 09-16 feb

-16%

How to Write a Good Advertisement

De (autor) Victor O. Schwab

Echo Point Books & Media

Paperback – 04 Jul 2013

Preț: 110^.12 lei

Economic 18 feb-04 mar · Express 10-18 feb

The Stuff You Can't Bottle

De (autor) King Adz

Paperback – May 2013

Preț: 114^.69 lei 132^.27 lei

Economic 18 feb-04 mar

-13%

Marks of Excellence

De (autor) Per Mollerup

Phaidon

Hardback – 06 May 2013

Preț: 329^.68 lei

Economic 18 feb-04 mar · Express 04-10 feb

Work for Money, Design for Love

De (autor) David Airey

New Riders Publishing

Paperback – December 2012

Preț: 192^.24 lei

Economic 18 feb-04 mar · Express 04-10 feb

Sales Seduction - Why Do You Say Yes?

De (autor) Rhondalynn Korolak

Imagineering Unlimited

Paperback – November 2012

Preț: 112^.09 lei 125^.94 lei

Economic 18 feb-04 mar · Express 10-18 feb

-11%

Goodvertising

De (autor) Thomas Kolster

Hardback – 17 Sep 2012

Preț: 180^.09 lei 207^.03 lei

Economic 18 feb-04 mar · Express 04-10 feb

-13%

The Copywriter′s Toolkit – The Complete Guide to Strategic Advertising Copy

De (autor) M Berman

Paperback – 27 Jul 2012

Preț: 408^.99 lei 464^.76 lei

Economic 18 feb-04 mar · Express 10-18 feb

-12%

Platform

De (autor) Michael Hyatt

HarperCollins Leadership

Hardback – 21 May 2012

Preț: 101^.64 lei

Economic 17-28 feb · Express 04-10 feb

Seducing the Subconscious – The Psychology of Emotional Influence in Advertising

De (autor) R Heath

Hardback – 23 Mar 2012

Preț: 268^.83 lei

Economic 18 feb-04 mar · Express 10-18 feb

Branding Cities

Editat de Stephanie Hemelryk Donald et al.

Taylor and Francis

Paperback – 06 Feb 2012

Preț: 237^.64 lei 272^.31 lei

Economic 24 feb-08 mar · Express 10-18 feb

-13%

Ad Critique

De (autor) Nancy R. Tag

SAGE Publications

Paperback – 29 Feb 2012

Preț: 334^.76 lei

Economic 17-28 feb

Spending Advertising Money in the Digital Age

De (autor) Hamish Pringle et al.

Paperback – 15 Jan 2012

Preț: 222^.68 lei

Economic 17-28 feb · Express 04-10 feb

The Social Media Mind

De (autor) David Amerland

New Line Publishing

Paperback – 13 Jan 2012

Preț: 124^.54 lei

Economic 18 feb-04 mar · Express 10-18 feb

Jean-Paul Goude

De (autor) Jean-Paul Goude

Paperback – 28 Nov 2011

Preț: 178^.57 lei 272^.72 lei

Economic 18 feb-04 mar · Express 04-10 feb

-35%

Making Ads Pay

De (autor) John Caples

Dover Publications

Paperback – October 2011

Preț: 73^.11 lei 94^.09 lei

Economic 07-14 feb · Express 10-18 feb

-22%

Confessions Of An Advertising Man

De (autor) David Ogilvy

Southbank Publishing

Paperback – September 2011

Preț: 81^.56 lei 94^.71 lei

Economic 23 feb-01 mar · Express 04-10 feb

-14%

Readings and Cases in Sustainable Marketing

Editat de Clare D'Souza et al.

Tilde University Press

Paperback – June 2011

Preț: 366^.87 lei 412^.21 lei

Economic 17-28 feb

-11%

Facebook Advertising For Dummies

De (autor) P Dunay

Paperback – 12 Nov 2010

Preț: 139^.47 lei

Economic 07-13 feb · Express 10-18 feb

Beyond Viral

De (autor) Kevin Nalty et al.

Hardback – 22 Oct 2010

Preț: 119^.71 lei

Economic 07-13 feb

Digital Advertising

De (autor) Daniele Fiandaca

Creative Social

Paperback – October 2010

Preț: 146^.79 lei

Economic 18 feb-04 mar · Express 10-18 feb

Scientific Advertising

De (autor) Claude C. Hopkins

Bibliotech Press

Paperback – 27 Aug 2020

Preț: 80^.00 lei

Economic 18 feb-04 mar · Express 10-18 feb

How to Win Campaigns

De (autor) Chris Rose

Earthscan Publications

Hardback – September 2010

Preț: 511^.28 lei 574^.47 lei

Economic 24 feb-08 mar

-11%

The Experience Effect

De (autor) Jim Joseph

Amacom

Paperback – 03 May 2010

Preț: 149^.98 lei

Economic 18 feb-04 mar · Express 10-18 feb

Brand Sense

De (autor) Martin Lindstrom

Kogan Page Ltd

Paperback – 03 Apr 2010

Preț: 99^.65 lei 126^.24 lei

Economic 07-14 feb · Express 04-10 feb

-21%

Unleashing the Power of Digital Signage

De (autor) Keith Kelsen

Focal Press

Paperback – March 2010

Preț: 246^.19 lei 307^.43 lei

Economic 24 feb-08 mar · Express 10-18 feb

-20%

Get Seen

De (autor) Steve Garfield et al.

Glazer Kennedy Publishing

Hardback – 26 Jan 2010

Preț: 176^.89 lei

Economic 18 feb-04 mar · Express 10-18 feb

Brilliant Copywriting

De (autor) Roger Horberry

Pearson Education

Paperback – 23 Jul 2009

Preț: 63^.45 lei

Economic 18 feb-04 mar · Express 04-10 feb

Outrageous Advertising That's Outrageously Successful

De (autor) Bill Glazer et al.

Paperback – May 2009

Preț: 140^.53 lei

Economic 18 feb-04 mar · Express 10-18 feb

Advertising Management

De (autor) Donald W. Jugenheimer et al.

M E SHARPE INC

Paperback – April 2009

Preț: 456^.88 lei 496^.61 lei

Economic 18 feb-04 mar · Express 10-18 feb

-8%

Eating the Big Fish – How Challenger Brands Can Compete Against Brand Leaders 2e

De (autor) A. Morgan

University Press of Florida

Hardback – 03 Mar 2009

Preț: 137^.28 lei 161^.50 lei

Economic 07-13 feb · Express 04-10 feb

-15%

Cashvertising

De (autor) Drew Eric Whitman

Career Press

Paperback – 21 Nov 2008

Preț: 97^.26 lei

Economic 18 feb-04 mar · Express 04-10 feb

Selling the Sunshine State

De (autor) William Hollis et al.

Hardback – October 2008

Preț: 272^.61 lei 293^.70 lei

Economic 17-28 feb

-7%

Tested Sentences That Sell

De (autor) Elmer Wheeler

CreateSpace Independent Publishing Platform

Paperback – October 2008

Preț: 156^.14 lei

Economic 18 feb-04 mar · Express 10-18 feb

Mind Capture

De (autor) Tony Rubleski et al.

Morgan James Publishing

Paperback – August 2008

Preț: 132^.70 lei

Economic 18 feb-04 mar · Express 10-18 feb

Managing Creative People – Lesson in Leadership for the Ideas Economy

De (autor) G Torr

Hardback – 04 Apr 2008

Preț: 325^.13 lei 342^.25 lei

Economic 18 feb-04 mar · Express 10-18 feb

-5%

The Language of Advertising: Major Themes in English Studies

Editat de Guy Cook

Taylor and Francis

Hardback – 30 Oct 2007

Preț: 5166^.93 lei 5805^.54 lei

Economic 24 feb-08 mar

-11%

Creating Passion Brands

De (autor) Helen Edwards et al.

Paperback – 03 Oct 2007

Preț: 254^.25 lei

Economic 18 feb-04 mar · Express 10-18 feb

The Online Advertising Playbook

De (autor) Joe Plummer et al.

Hardback – 18 May 2007

Preț: 243^.89 lei

Economic 18 feb-04 mar · Express 10-18 feb

Adweek Copywriting Handbook – The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters

De (autor) J Sugarman