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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

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en Limba Engleză Carte Hardback – 23 Mar 2012
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
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Specificații

ISBN-13: 9780470974889
ISBN-10: 0470974885
Pagini: 260
Ilustrații: Illustrations
Dimensiuni: 165 x 225 x 20 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Psychology, sociology, business, advertising students and scholars, as well as professionals in these fields; post–graduate level courses in Marketing and Brand Communication