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Confessions Of An Advertising Man

Autor David Ogilvy
en Limba Engleză Paperback – sep 2011

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Specificații

ISBN-13: 9781904915379
ISBN-10: 190491537X
Pagini: 194
Dimensiuni: 153 x 234 x 18 mm
Greutate: 0.32 kg
Ediția:REV
Editura: Southbank Publishing
Colecția Southbank Publishing
Locul publicării:Harpenden, United Kingdom

Descriere

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.


Notă biografică