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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone de Drew Eric Whitman

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone: Cashvertising Series

Autor Drew Eric Whitman
en Limba Engleză Paperback – 23 oct 2008

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT Captions under photos get 200 percent greater readership than non-headline copy.
FACT Ads with sale prices draw 20 percent more attention.
FACT Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT Four-color ads are up to 45 percent more effective than black and white.

New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:

 

  • How to create powerful ads, brochures, sales letters, Websites, and more
  • How to make people believe what you say
  • Sneaky ways to persuade people to respond
  • Effective tricks for writing magnetic headlines
  • What mistakes to avoid...at all costs
  • What you should always/never do in your ads
  • Expert formulas, guidance, tips and strategies
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Specificații

ISBN-13: 9781601630322
ISBN-10: 1601630328
Pagini: 208
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.3 kg
Ediția:1st Edition
Editura: RED WHEEL/WEISER
Colecția Career Press
Seria Cashvertising Series

Recenzii

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."

Descriere

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

 

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. 
FACT! Captions under photos get 200 percent greater readership than non-headline copy. 
FACT! Ads with sale prices draw 20 percent more attention. 
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. 
FACT! Four-color ads are up to 45 percent more effective than black and white.

 

New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.

 

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:

 

  • How to create powerful ads, brochures, sales letters, Websites, and more
  • How to make people believe what you say
  • "Sneaky" ways to persuade people to respond
  • Effective tricks for writing "magnetic" headlines
  • What mistakes to avoid...at all costs!
  • What you should always/never do in your ads
  • Expert formulas, guidance, tips and strategies