The 22 Immutable Laws Of Branding

De (autor) ,
Notă GoodReads:
en Limba Engleză Paperback – 03 Apr 2000
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Paperback (2) 6680 lei  Economic 22-33 zile +586 lei  6-8 zile
  Profile – 03 Apr 2000 6680 lei  Economic 22-33 zile +586 lei  6-8 zile
  HarperCollins Publishers – 17 Sep 2002 7956 lei  Economic 22-33 zile +727 lei  6-8 zile

Preț: 6680 lei

Puncte Express: 100

Preț estimativ în valută:
1292 1536$ 1107£

Carte disponibilă

Livrare economică 16-27 iulie
Livrare express 30 iunie-02 iulie pentru 1585 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9781861976055
ISBN-10: 1861976054
Pagini: 192
Dimensiuni: 130 x 192 x 10 mm
Greutate: 0.3 kg
Ediția: Main
Editura: Profile
Colecția Profile Books
Locul publicării: London, United Kingdom


“Indispensable to anyone seeking to build a business into a recognized brand.”
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”
“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.”
“Provides a worthwhile addition to the branding library. This book’s worth buying.”
“If you want to...lasso consumers and burn brand identity into their minds, read this book.”