The 22 Immutable Laws Of Branding

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en Limba Engleză Carte Paperback – 03 Apr 2000
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
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ISBN-13: 9781861976055
ISBN-10: 1861976054
Pagini: 192
Dimensiuni: 128 x 198 x 10 mm
Greutate: 0.14 kg
Ediția: Main
Editura: Profile
Colecția Profile Books
Locul publicării: London, United Kingdom


“Indispensable to anyone seeking to build a business into a recognized brand.”
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”
“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.”
“Provides a worthwhile addition to the branding library. This book’s worth buying.”
“If you want to...lasso consumers and burn brand identity into their minds, read this book.”