The 22 Immutable Laws Of BrandingDe (autor) Al Ries, Laura Ries
en Limba Engleză Carte Paperback – 03 Apr 2000
Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.
The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense