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Purple Cow: Transform Your Business by Being Remarkable

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en Limba Engleză Carte Paperback – 26 Jan 2005

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Specificații

ISBN-13: 9780141016405
ISBN-10: 014101640X
Pagini: 160
Dimensiuni: 129 x 198 x 9 mm
Greutate: 0.12 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării: London, United Kingdom

Notă biografică

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.