Purple Cow: Transform Your Business by Being Remarkable (Bestsellers Business engleză)De (autor) Seth Godin
en Limba Engleză Paperback – 27 Jan 2005
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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|Paperback (1)||58.54 lei Economic 14-26 zile||+2.14 lei 6-11 zile|
|Penguin Books – 27 Jan 2005||58.54 lei Economic 14-26 zile||+2.14 lei 6-11 zile|
|Hardback (1)||122.23 lei Economic 14-29 zile||+9.41 lei 11-18 zile|
|Portfolio – November 2009||122.23 lei Economic 14-29 zile||+9.41 lei 11-18 zile|
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.