You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
|Toate formatele și edițiile||Preț||Express|
|Paperback (1)||48.23 lei Economic 19-25 zile||+16.85 lei 6-10 zile|
|Penguin Books – 27 Jan 2005||48.23 lei Economic 19-25 zile||+16.85 lei 6-10 zile|
|Hardback (1)||120.98 lei Economic 2-4 săpt.||+12.64 lei 11-17 zile|
|Portfolio – November 2009||120.98 lei Economic 2-4 săpt.||+12.64 lei 11-17 zile|
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.