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Crushing It! de Gary Vaynerchuk

Crushing It!: Bestsellers Business engleză

Autor Gary Vaynerchuk
en Limba Engleză Hardback – 8 feb 2018

Notăm cu interes autoritatea incontestabilă a lui Gary Vaynerchuk, un antreprenor care a transformat afacerea de familie într-un imperiu digital și care conduce astăzi VaynerMedia, una dintre cele mai influente agenții de publicitate din lume. Credibilitatea sa nu provine din teorii abstracte, ci din accesul direct la datele de performanță ale marilor platforme și din rezultatele demonstrate în construirea propriei prezențe online. În Crushing It!, remarcăm o evoluție strategică față de volumul său de debut, Crush It!; dacă prima lucrare valida importanța brandului personal, acest volum explică riguros „cum” se obține succesul în ecosistemul actual.

Apreciem structura tactică a cărții, care disecă fiecare platformă majoră de socializare — de la giganți precum Instagram și YouTube, până la platforme de podcasting ca Spotify sau SoundCloud. Autorul nu se limitează la sfaturi generice, ci oferă nuanțe și ajustări inovatoare pentru cei care doresc să își amplifice vizibilitatea, indiferent de domeniul de activitate. Cititorul care a aplicat ideile despre vizibilitate din Platform de Michael Hyatt va găsi aici o abordare mult mai dinamică și mai agresivă, axată pe execuție rapidă și adaptare constantă la algoritmi. Spre deosebire de Jab, Jab, Jab, Right Hook, care se concentra pe strategii de conținut, Crushing It! funcționează ca un manual de branding personal ce integrează atât componenta teoretică, cât și pe cea emoțională, temă dezvoltată ulterior de autor în Twelve and a Half. Este o resursă esențială pentru cei care refuză parcursul corporatist predictibil în favoarea unei afaceri construite pe propriile termeni.

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Specificații

ISBN-13: 9780062674678
ISBN-10: 0062674676
Pagini: 288
Dimensiuni: 161 x 236 x 32 mm
Greutate: 0.48 kg
Editura: Harpercollins
Seriile Bestsellers Business engleză, Crushing it!

De ce să citești această carte

Recomandăm această carte antreprenorilor și creatorilor de conținut care vor să treacă de la simplă prezență online la un brand personal profitabil. Veți învăța cum să utilizați specificul fiecărei rețele sociale pentru a genera tracțiune și cum să transformați pasiunea într-o sursă de venit sustenabilă. Este un ghid practic, lipsit de menajamente, despre munca necesară pentru a reuși în economia atenției.

Despre autor

Gary Vaynerchuk (născut în 1975) este un antreprenor bielorus-american, autor de succes și o figură centrală în marketingul digital global. După ce a extins afacerea cu vinuri a familiei sale prin strategii inovatoare de e-commerce, a fondat VaynerMedia, o agenție de comunicare de top în New York. Este cunoscut pentru emisiunea sa AskGaryVee și pentru capacitatea de a anticipa tendințele din social media. Nominalizat de Forbes ca unul dintre cei mai influenți lideri de opinie în mediul online, Vaynerchuk este un mentor pentru milioane de oameni, promovând o etică a muncii riguroasă și importanța inteligenței emoționale în afaceri.

Textul de pe ultima copertă

“You’re going to hear the stories of people who were scared, just like you. Who had obligations, just like you. Who were told they were being foolish, or reckless, or irresponsible, or immature. They did it anyway and reaped the rewards. If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”
In his 2009 international bestseller, Crush It!, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. 
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone from plumbers to park rangers will know exactly which platforms to use as their pillar content. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys such as Twitter, Facebook, YouTube, and Instagram; younger upstarts such as Musical.ly;
audiocentric platforms such as Spotify, SoundCloud, iHeartRadio, and iTunes; and newcomer Alexa Skills. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common, tried-and-true strategies. 
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

Recenzii

“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.”

Descriere

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Notă biografică

Gary Vaynerchuk is one of the world's leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles' Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He's also an avid sports card investor and collector. He lives in New York City.