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Employer Brand Management: Practical Lessons from the World′s Leading Employers

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en Limba Engleză Carte Hardback – 12 Sep 2014
Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience
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Specificații

ISBN-13: 9781118898529
ISBN-10: 1118898524
Pagini: 316
Dimensiuni: 164 x 234 x 22 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Target   Rationale Human resource directors   How employer brand thinking can strengthen HR strategy and reinforce HR s value to the business   Resourcing managers / graduate recruiters / Talent Managers   Practical help in improving existing programmes of recruitment / talent management Marketing directors   Understanding the importance of people in delivering the desired brand experience   Chief executives / managing directors Personal grasp of a new approach to people management.