Business Strategy: Managing Uncertainty, Opportunity, and Enterprise

Autor J.-C. Spender
en Limba Engleză Paperback – 6 aug 2015

Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students.

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 7878 lei  2 zile
  Oxford University Press – 6 aug 2015 7878 lei  2 zile
Hardback (1) 37571 lei  31-37 zile
  Oxford University Press – 30 ian 2014 37571 lei  31-37 zile

Preț: 7878 lei

Preț vechi: 11759 lei

Puncte Express: 118

Preț estimativ în valută:
1510 1606$ 1314£

Carte în stoc

Livrare din stoc 28 septembrie

Preluare comenzi: 021 569.72.76


ISBN-13: 9780198746522
ISBN-10: 0198746520
Pagini: 352
Dimensiuni: 156 x 232 x 19 mm
Greutate: 0.51 kg
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom


In this fascinating book, Spender integrates decades of study of uncertainty, knowledge (and lack of it), entrepreneurship, industry recipes, language, and judgment into mainstream strategic analysis. The result a brilliant reinterpretation of strategy tools and uncertain situations. Nurtured on economic rationality, I found this a major step towards closing the gap between managerial practice and strategic theorizing.
For too long, strategy and entrepreneurship have been different fields. Now Spender shows entrepreneurship not founding firms but creating value under uncertainty to be the nub of the strategizing process, irrevocably linking them. The result is important for scholars and practitioners alike. Strategy now embraces entrepreneurship as the starting point of any explanation of superior firm performance.
Business managers usually say more than they intend, so employees often interpret strategies differently and go in different directions. Spender re-examines strategizing under conditions of uncertainty, showing entrepreneurs construct special language to shape what others note and act on. He provides managers and consultants with a structured practice for value-creation.
Fascinating much to be learnt from the books exposition and content. Taking Knightian uncertainty seriously, Spenders subjectivist approach is wholly novel. The entire positivist strategy oeuvres relevance to managerial practice (and much else besides) is questioned.
es! Managerial rhetoric should be central to our teaching

Notă biografică

J.-C. Spender trained initially as a nuclear engineer, and worked for Rolls-Royce & Associates, IBM, and as a merchant banker. He completed his PhD in Strategic Management at the Manchester Business School, which won the 1980 Academy of Management AT Kearney Prize. This was later published as Industry Recipes (Blackwell 1989). After being on the faculty at various universities including the Cass School, York University (Toronto), UCLA, University of Glasgow, andRutgers, J.-C. Spender retired in 2003 as Dean of the School of Technology & Business at SUNY/FIT. He is now Visiting Professor at ESADE, Universitat Ramon Llull, and in addition holds visiting positions at Lund University School of Economics and Management, Cranfield School of Management, OpenUniversity Business School, University Campus Suffolk, and International School of Management (Paris).