Understanding Digital Marketing

De (autor)
en Limba Engleză Carte Hardback – November 2014

Notă GoodReads:
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 12474 lei  Economic 2-4 săpt. +4815 lei  3-7 zile
  Kogan Page – 03 Nov 2016 12474 lei  Economic 2-4 săpt. +4815 lei  3-7 zile
Carte Hardback (1) 36274 lei  Economic 15-21 zile +4084 lei  3-7 zile
  Kogan Page – November 2014 36274 lei  Economic 15-21 zile +4084 lei  3-7 zile

Preț: 36274 lei

Preț vechi: 39429 lei

Puncte Express: 544

Preț estimativ în valută:
7635 8313$ 6487£

Carte disponibilă

Livrare economică 11-17 mai
Livrare express 29 aprilie-03 mai pentru 5083 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9780749476335
ISBN-10: 0749476338
Pagini: 432
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.78 kg
Ediția: 3
Editura: Kogan Page

Notă biografică

Damian Ryan


Chapter - 01: So... you want to go digital???; Chapter - 02: @first... think!; Chapter - 03: Then build your channel; Chapter - 04: Is it working?; Chapter - 05: Are customers finding you?; Chapter - 06: Understanding social media; Chapter - 07: Understanding e-mail marketing; Chapter - 08: Understanding mobile marketing; Chapter - 09: Understanding performance marketing; Chapter - 10: Understanding online public relations; Chapter - 11: Understanding content marketing; Chapter - 12: Convincing your boss to invest in digital marketing; Chapter - 13: What's next?