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Blitzscaling: Cărțile Antreprenoria

Autor Reid Hoffman, Chris Yeh
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en Limba Engleză Paperback – 18 oct 2018

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

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Notă biografică

REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.