Differentiate or Die: Survival in Our Era of Killer Competition (Cărțile Antreprenoria)

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en Hardback – 07 Mar 2008

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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ISBN-13: 9780470223390
ISBN-10: 0470223391
Pagini: 272
Dimensiuni: 156 x 233 x 21 mm
Greutate: 0.48 kg
Ediția: 2nd Edition
Editura: Wiley
Seria Cărțile Antreprenoria

Locul publicării: Hoboken, United States