REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Autor Jack Trout et al. 16 dec 2009 Hardback Preț: 207.30 lei 250.97 lei 45-50 zile -17%
The Making of a Name: The Inside Story of the Brands We Buy Autor Steve Rivkin et al. 11 noi 2004 Hardback Preț: 217.20 lei 258.45 lei 45-50 zile -16%
Differenzierung im Hyperwettbewerb Autor Steve Rivkin et al. oct 2009 Hardback Preț: 267.98 lei Indisponibil temporar