Cantitate/Preț
Produs
Update 23 martie - COVID-19 - Informații privind activitatea Books Express

Selling the Invisible: A Field Guide to Modern Marketing

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 20 Mar 2012
Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market.
Citește tot Restrânge

Preț: 6291 lei

Preț vechi: 8517 lei
-26%

Puncte Express: 94

Preț estimativ în valută:
1239 1461$ 1118£

Cartea se retipărește

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780446672313
ISBN-10: 0446672319
Pagini: 272
Dimensiuni: 133 x 191 x 19 mm
Greutate: 0.2 kg
Editura: Grand Central Publishing
Colecția Grand Central Publishing