Trusted Advertising
Autor Matt Bourn, James Besten Limba Engleză Hardback – 3 feb 2026
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Specificații
ISBN-13: 9781398623576
ISBN-10: 1398623571
Pagini: 298
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.61 kg
Editura: Kogan Page
ISBN-10: 1398623571
Pagini: 298
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.61 kg
Editura: Kogan Page
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Notă biografică
Matt Bourn is Director of Communications for the Advertising Association, based in London, UK, covering the industry's initiatives around trust, talent, inclusion and sustainability. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of Sustainable Advertising also published by Kogan Page.James Best CBE, FIPA, is Chair of the UK Committees of Advertising Practice and of Credos. With 50 years' experience in the advertising industry, he has been Chair of the Advertising Association and President of the EACA.