Trusted Advertising
Autor Matt Bourn, James Besten Limba Engleză Paperback – 3 feb 2026
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Specificații
ISBN-13: 9781398623552
ISBN-10: 1398623555
Pagini: 298
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.46 kg
Editura: Kogan Page
ISBN-10: 1398623555
Pagini: 298
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.46 kg
Editura: Kogan Page
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Notă biografică
Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry's work around Climate Action, including the formation of Ad Net Zero, providing communications support for the Inclusion workstream, All In, driving forward its Export strategy through the UK Advertising Export Group and fulfilment of the association's responsibilities as the UK representative for Cannes Lions. With 25 years' experience previously, he was Managing Director of Braben, the UK's leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.