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Trusted Advertising

Autor Matt Bourn, James Best
en Limba Engleză Paperback – 3 feb 2026
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.
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Specificații

ISBN-13: 9781398623552
ISBN-10: 1398623555
Pagini: 298
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.46 kg
Editura: Kogan Page

Notă biografică

Matt Bourn is Director of Communications for the Advertising Association, based in London, UK, covering the industry's initiatives around trust, talent, inclusion and sustainability. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of Sustainable Advertising also published by Kogan Page.

James Best CBE, FIPA, is Chair of the UK Committees of Advertising Practice and of Credos. With 50 years' experience in the advertising industry, he has been Chair of the Advertising Association and President of the EACA.