The Strategy Reader
Autor Susan Segal-Hornen Limba Engleză Paperback – 12 noi 2004
The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Teece, Pascale, Bartlett and Ghoshal, Shapiro, Hitt and Ireland, Miller, and Birkinshaw. Topics covered by these new readings include ethics in strategy, corporate social responsibility, dynamic capabilities, managing strategic change, modularity in products and organisations, corporate parenting, diversification and performance, strategic alliances, evolution of the transnational, chaos/complexity theory and strategic failure.
Designed to be used with any major textbook, The Strategy Reader will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.
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Specificații
ISBN-13: 9781405126878
ISBN-10: 1405126876
Pagini: 568
Ilustrații: 20 illustrations
Dimensiuni: 170 x 244 x 30 mm
Greutate: 0.97 kg
Ediția:Revised
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1405126876
Pagini: 568
Ilustrații: 20 illustrations
Dimensiuni: 170 x 244 x 30 mm
Greutate: 0.97 kg
Ediția:Revised
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
advanced undergraduates and MBA students of strategic management and organization theoryNotă biografică
Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).
Descriere
The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top--quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller.