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Innovation Book, The de Max Mckeown

Innovation Book, The: The X Book

Autor Max Mckeown
en Limba Engleză Paperback – 24 iul 2014

INNOVATION IN ACTION

"The Innovation Book" is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:

. How do you become a more innovative thinker?

. How do you lead and manage creative people?

. How can you use innovation tools to get the best results?

. How can you engage people with innovation?

. How do you avoid pitfalls, problems and screw-ups?

With a practical bite-size format, "The Innovation Book" will help you tackle the really important challenges and seize the most valuable opportunities.

"Inspired, ambitious and complete a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.

Broc Edwards, SVP, Director of Learning & Leadership"

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Specificații

ISBN-13: 9781292011905
ISBN-10: 1292011904
Pagini: 296
Ilustrații: illustrations (black and white)
Dimensiuni: 141 x 215 x 23 mm
Greutate: 0.46 kg
Ediția:New.
Editura: Pearson Education
Seriile The X Book, Bestsellers cărți Inovație în Business

Notă biografică

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book. Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation - particularly environment and adaptation - in search of how best to deliberately create better ways of doing everything. His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC. www.maxmckeown.com / www.twitter.com/maxmckeown

Textul de pe ultima copertă

INNOVATION IN ACTION

 

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

 

It answers the following questions:

- How do you become a more innovative thinker?

- How do you lead and manage creative people?

- How can you use innovation tools to get the best results?

- How can you engage people with innovation?

- How do you avoid pitfalls, problems and roadblocks?

 

With a practical bite-size format, The Innovation Book helps you tackle the really important challenges and start seizing the most valuable opportunities today.

 

"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

 

"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."

Broc Edwards, SVP, Director of Learning and Leadership

Descriere

INNOVATION IN ACTION

 

"The Innovation Book" is your roadmap to creating powerful innovations that deliver success in a competitive world.

 

It answers the following questions:

. How do you become a more innovative thinker?

. How do you lead and manage creative people?

. How can you use innovation tools to get the best results?

. How can you engage people with innovation?

. How do you avoid pitfalls, problems and screw-ups?

 

With a practical bite-size format, "The Innovation Book" will help you tackle the really important challenges and seize the most valuable opportunities.

 

"Inspired, ambitious and complete a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

 

Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.

Broc Edwards, SVP, Director of Learning & Leadership"

Cuprins

About the author
Author's acknowledgements
Publisher's acknowledgements
Introduction
How to use this book?
What is innovation?
part one: Your creative self
Nurturing your creative genius
Seeing what others do not see
Becoming a more powerful innovator
Giving up old ideas for better ideas
part two: Leading innovators
Building a better, bigger brain
Organising people for innovation
Creating powerful innovation culture
Motivating innovators
part three: Creating innovation
Using the power of (creative) rebels
Making new ideas useful
Grinding your way from insight to (successful) innovation
Measuring (unmeasurable) innovation