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Sales EQ de Jeb Blount

Sales EQ: Bestsellers B2B Business Strategy

Autor Jeb Blount
Notă:  5.00 · o notă - 1 recenzie 
en Limba Engleză Hardback – 20 mar 2017

Știați că, deși companiile investesc anual peste 20 de miliarde de dolari în formarea echipelor comerciale, mai mult de jumătate dintre agenții de vânzări eșuează în atingerea obiectivelor? Sales EQ pleacă de la această realitate brutală pentru a demonstra că, într-o eră a informației omniprezente, avantajul competitiv nu mai rezidă în prezentări tehnice sau în stăpânirea produsului, ci în gestionarea dinamicii umane. Jeb Blount argumentează autoritar că succesul în vânzările moderne depinde de capacitatea de a influența deciziile la nivel emoțional, acolo unde se nasc de fapt impulsurile de cumpărare.

Reținem din această lucrare o structură riguroasă care ghidează cititorul prin cele patru niveluri ale inteligenței în vânzări: înnăscută, dobândită, tehnologică și, cea mai importantă, cea emoțională. Spre deosebire de The Science of Selling de David Hoffeld, care se bazează pe studii de psihologie socială și neuroștiințe pentru a explica procesul, abordarea lui Blount este mult mai pragmatică și direct aplicabilă în teren. Dacă Sell Different! se concentrează pe diferențierea prin strategie, Sales EQ pune accentul pe comportamente specifice, precum tehnica „Bridge” pentru obținerea micro-angajamentelor sau utilizarea comportamentului non-complementar pentru a neutraliza obiecțiile.

Față de lucrările sale anterioare, cum este Selling the Price Increase, unde accentul cădea pe strategii de profitabilitate în relația B2B, aici autorul explorează psihologia profundă a cumpărătorului „irațional”. Cartea este organizată pentru a oferi rezultate imediate: de la calibrarea celor 15 indicatori de inteligență emoțională, până la stăpânirea celor 7 principii interpersonale care pot scurta ciclul de vânzare. Este o resursă esențială pentru cei care vor să treacă dincolo de scenariile clasice și să preia controlul conversației prin empatie tactică și disciplină.

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Specificații

ISBN-13: 9781119312574
ISBN-10: 1119312574
Pagini: 320
Dimensiuni: 146 x 223 x 35 mm
Greutate: 0.44 kg
Editura: Wiley
Seria Bestsellers B2B Business Strategy

Locul publicării:Hoboken, United States

Recenzii de la cititorii Books Express

Valentin Postolache a dat nota:

Superbă carte! Am cumpărat prin Books Express aproape toate cărțile sale și am să urmăresc în continuare acest autor extrem de inteligent și de pragmatic. Plecând de la dovada experimentală că decizia umană este luată de creierul nostru emoțional, Blount dezvoltă riguros un adevărat sistem pentru vânzătorii de orice, de la automobile la programe politice. Recomand în mod deosebit.

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De ce să citești această carte

Recomandăm această carte profesioniștilor care au realizat că tehnicile clasice de persuasiune nu mai funcționează în fața unui cumpărător ultra-informat. Veți câștiga un cadru de lucru concret pentru a gestiona obiecțiile înainte ca acestea să apară și veți învăța cum să deveniți parte din elita de 1% care domină piața. Este un manual de tactici umane care transformă procesul sec de vânzare într-o experiență de cumpărare memorabilă.

Despre autor

Jeb Blount este un expert recunoscut la nivel mondial în domeniul vânzărilor, fiind fondatorul și CEO-ul SalesGravy.com, o platformă de referință pentru profesioniștii din domeniu. Cu o carieră de peste două decenii în leadership executiv, Blount este un consultant strategic specializat în redresarea organizațiilor aflate în dificultate. Este autorul unor lucrări de referință precum Objections și Fanatical Prospecting, fiind totodată gazda unuia dintre cele mai populare podcasturi de profil. Expertiza sa este fundamentată pe mii de ore de coaching cu echipe de vânzări din diverse industrii, de la B2B la B2C.

Descriere

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

Deteriorating attention spans have made it difficult to get buyers to sit still long enough to challenge, teach, help, give insight, or sell value. And a relentless onslaught of me-too competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch are no longer guarantees of success.

Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it.

In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling Sales EQ to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field.

You ll learn: * How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no * How to master 7 People Principles that will give you the power to influence anyone to do almost anything * How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle * How to Flip the Buyer Script to gain complete control of the sales conversation * How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged * How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections * How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling * How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process * How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers * And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace.

Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

Cuprins

Foreword Anthony Iannarino xiii Chapter 1 The Mysterious Brown Bag 1 The Lesson of a Lifetime 2 A Front-Row Seat into the Mind of a UHP 4 Chapter 2 A Perfect Sales Storm 7 Meet the Ultra-High-Performance Sales Professional 9 Chapter 3 The Irrational Buyer 11 Nail-Biting Suspense 12 The Answer 12 The Reason 13 To Buy Is Human 14 The Secret Ingredient 17 Approach Buyers the Way They Buy 18 Chapter 4 Pattern Painting, Cognitive Biases, and Heuristics 20 Pattern Monster 21 Pattern Painting 22 Mental Shortcuts 23 People Act on Emotion and Justify with Logic 24 Chapter 5 The Four Levels of Sales Intelligence 28 Innate Intelligence 29 Acquired Intelligence 30 A Thirst for Knowledge 31 Technological Intelligence 32 Emotional Intelligence 33 IQ + AQ + TQ + EQ--A Powerful Combination 33 Chapter 6 Shaping Win Probability 35 Poetry 36 Win Probability Is the First Rule of Ultra-High Sales Performance 36 Fanatical Prospecting 38 The Law of Replacement 39 Disciplined Qualifying 40 Mapping Stakeholders 40 Aligning the Three Processes of Sales 41 Sales EQ and Human Influence Frameworks 42 Chapter 7 Dual Process 44 Sales EQ Balances the Scales 45 Four Pillars of Sales-Specific Emotional Intelligence 46 Chapter 8 Empathy 48 The Foundation of Sales EQ 50 Empathy Scale 50 Intentional Empathy 52 Regulating Empathy 54 Chapter 9 Self-Awareness 56 Self-Awareness Is the Mother of High Sales EQ 57 Psychometric Assessments 58 Get a Coach or Mentor 59 Ask for Feedback 60 Write Down Your Goals and Plans 60 360-Degree Review 60 Self-Reflection 62 Chapter 10 Sales Drive 64 Developing Drive 66 Physical Fitness 68 Develop Mental Toughness 70 Chapter 11 Self-Control 72 Managing Disruptive Emotions 73 Genesis of Disruptive Emotions 74 Fight or Flight 77 Cognitive Biases 80 Developing Self-Control 84 Rise Above Emotion and Choose Your Behaviors 93 Chapter 12 Shaping Win Probability Begins with Qualification 95 Chasing Ugly Deals 96 Define the Strike Zone 97 Qualifying Methodologies and Shortcuts 97 Nine-Frame Qualification Matrix 101 Measure Every Prospect against Your Ideal Qualified Prospect Profile 104 Murder Boarding 107 Chapter 13 Engagement and Micro-Commitments 109 Testing Engagement 110 Tune In to Emotions 111 Micro-Commitments 113 Leveraging the Value Bias and Consistency Principle 114 Getting Caught Up in Emotion 115 Chapter 14 Stalled Deals and Next Steps 118 The Bane of Sales Organizations 119 The Cardinal Rule of Sales Conversations 120 Getting Past the Next-Step Brush-Off 122 Ledge 123 Disrupt 124 Ask 126 Chapter 15 Sales Process 128 Disruptive Emotions Disrupt the Sales Process 129 Winging It 130 Complexity Is the Enemy of Execution 133 No Sales Process 133 Aligning the Three Processes of Sales 137 Chapter 16 Buying Process 139 Mapping the Buying Process 140 The Danger of Getting Out of Sync 140 Average Salespeople Dance 143 Shaping the Buying Process 143 Get There First 145 Leverage 147 Average Salespeople Become Buying Process Puppets 148 Chapter 17 The Five Stakeholders You Meet in a Deal 150 The Higher the Risk, the More Stakeholders Involved 151 Know Your Audience 152 Hearts Before Minds 154 BASIC 155 The One Question Ultra-High Performers Never Ask 157 BASIC Mapping 159 Chapter 18 Decision Process 160 Influencing the Decision Process 162 Aligning the Three Processes of Sales 163 The Five Questions That Matter Most in Sales 163 Aligning Decision Making with Social Proof 164 Chapter 19 Do I Like You? 166 No Second Chances with First Impressions 167 Likability: The Gateway to Emotional Connections 168 Connect 168 Pitch Slapping 170 Ten Keys to Being More Likable 172 Connecting Is the Gateway to Lowering Emotional Walls and Discovery 173 Chapter 20 Flexing to Complement the Four Primary Stakeholder Personas 175 Four Predominant Stakeholder Personas 176 Director (DISC Equivalent: Dominant) 177 Analyzer (DISC Equivalent: Conscientious) 178 Socializer/Energizer (DISC Equivalent: Influential) 179 Consensus Builder (DISC Equivalent: Steady) 180 Style Personas Shift 181 Chapter 21 Sales Call Agenda Framework 183 Greeting 184 Call Objective 187 Check Your Stakeholder's Agenda 188 Frame the Conversation 192 Emotional Contagion: People Respond in Kind 194 Chapter 22 Do You Listen to Me? 197 Why People Don't Listen 198 Four Principles of Effective Sales Conversations 199 The Fine Art of Listening 201 Active Listening 202 Listen Deeply 203 Activating the Self-Disclosure Loop 204 Chapter 23 Discovery: Sales Is a Language of Questions 207 The Tour 209 Alpha and Omega 211 Joe the Interrogator 212 Ask Easy Questions First 214 The Power of Open-Ended Questions 216 Avoid the Pump and Pounce 217 Fluid Dual Process Discovery 218 Developing Go-To Questions 221 Chapter 24 Do You Make Me Feel Important? 225 The Most Insatiable Human Need 226 How to Make People Feel Important 227 The Law of Reciprocity 229 Obligation and Win Probability 231 Chapter 25 Do You Get Me and My Problems? 232 You Can't Differentiate When Everything Looks the Same 234 The Age of Transparency 235 Do You Get Me? 236 People Buy for Their Reasons, Not Yours 237 The Power of Language 238 Message Matters 240 The "So What?" Smell Test 241 The Fine Art of Bridging 242 The Three-Step Bridging Framework 244 Chapter 26 Asking: The Most Important Sales Discipline 248 Closing 249 Afraid to Ask 250 The Assumptive Ask 252 Shut Up 254 Chapter 27 Turning Around Objections 258 How Salespeople Create Objections 259 Status Quo Bias and Why Buyers Object 260 You Cannot Argue Stakeholders Out of an Objection 263 Five-Step Objection Turnaround Framework 263 Chapter 28 Do I Trust and Believe You? 270 Emotional Baggage 271 You Are Always on Stage 272 One Brick at a Time 273 Chapter 29 Amache 275 Notes 281 Training and Workshops 288 About the Author 290 Acknowledgments 292 Index 294

Notă biografică

JEB BLOUNT is CEO of Sales Gravy, Inc. He advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer experience, strategic account management, sales, and developing high-performing sales teams. He is the author of eight books, including Fanatical Prospecting, People Love You, People Follow You, and People Buy You.