To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others: Bestsellers cărți vânzări engleză

Autor Daniel Pink
en Limba Engleză Paperback – 21 iun 2018

We're all in Sales now
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and
much more.

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ISBN-13: 9781786891716
ISBN-10: 1786891719
Pagini: 272
Ilustrații: No
Dimensiuni: 131 x 200 x 20 mm
Greutate: 0.18 kg
Editura: Canongate Books
Seriile Bestsellers cărți vânzări engleză, To Sell is Human

Notă biografică

Daniel H. Pink is the author of several books, including the New York Times bestselling Drive, To Sell is Human and A Whole New Mind. His books have been translated into 35 languages and have sold more than 2 million copies worldwide. He lives in Washington D.C. with his wife and children.


“A fresh look at the art and science of sales using a mix of social science, survey research and stories.”
—Dan Schawbel,

"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."

"Excellent…radical, surprising, and undeniably true."
Harvard Business Review Blog

“Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Human is chock full of stories, social science, and surprises…All leaders—at least those who want to ‘move’ people—should own this book.”
Training and Development magazine

"Vastly entertaining and informative."
—Phil Johnson,

"Pink one of our smartest thinkers about the interaction of work, psychology and society."

"A roadmap to help the rest of us guide our own pitches."
Chicago Tribune

“Like discovering your favorite professor in a box…packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples… this book deserves a good, long look.”
Publishers Weekly (starred review)

"An engaging blend of interviews, research and observations by [this] incisive author"
The Globe and Mail