From Marginal to Mainstream de Helen Edwards

From Marginal to Mainstream

Helen Edwards

en Limba Engleză Paperback – 28 feb 2023

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (1)	251^.54 lei 3-5 săpt.	+25^.13 lei 7-13 zile
Kogan Page – 28 feb 2023	251^.54 lei 3-5 săpt.	+25^.13 lei 7-13 zile
Hardback (1)	481^.88 lei 6-8 săpt.
Kogan Page – 28 feb 2023	481^.88 lei 6-8 săpt.

Cuprins

Chapter - 00: Introduction; Section - ONE: The margins and why they matter; Chapter - 01: From 'Does anyone do that?' to 'Doesn't everyone do that?'; Chapter - 02: Why modern mainstream marketing is a low-growth zone; Chapter - 03: Going for growth - Why the margins? And why now?; Section - TWO: How to read the margins; Chapter - 04: Overview; Chapter - 05: A smouldering fire in the fringes - The elemental beacons; Chapter - 06: What's hidden, what's there and what could be - The revelatory beacons; Chapter - 07: Shakers of place and pace - The opportunity beacons; Chapter - 08: An irresistible momentum - The growth beacons; Section - THREE: A strategy for growth; Chapter - 09: Overview; Chapter - 10: Entrepreneurs get it - They are marginals too; Chapter - 11: Growth from the margins - A marketer's playbook; Chapter - 12: The M2M advantage - Seven things every leader should know