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The Market Makers: How Retailers are Reshaping the Global Economy

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en Limba Engleză Carte Paperback – 02 Aug 2012
Provides a new way to understand the global economy by placing retailers at the centre of economic activity Contributions from leading scholars Accessible, clear, and detailed narrative Case studies and examples from Wal-Mart, Tesco, Ikea, H&M, and Ebay, amongst others The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy. Readership: Academics, researchers, and students in Business, Sociology, Economics, and Geography; professionals; interested general reader
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Specificații

ISBN-13: 9780199655878
ISBN-10: 0199655871
Pagini: 382
Ilustrații: Figures and tables
Dimensiuni: 160 x 233 x 20 mm
Greutate: 0.54 kg
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării: Oxford, United Kingdom

Cuprins

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic: Introduction: The Retail Revolution Part I. The Market Makers: A General Perspective 1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers 2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail Revolution Part II. Making Consumer Markets 3: Misha Petrovic: U.S. Retailing and Its Global Diffusion 4: Michael Wortmann: Globalization of European Retailing 5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers Part III. Making Supplier Markets 6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle 7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor 8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base 9: Richard P. Appelbaum: Transnational Contractors in East Asia Part IV. Industries and Market Making 10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing 11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer Industry

Notă biografică

Gary G. Hamilton, Professor of International Studies and Sociology, University of Washington, Seattle, Benjamin Senauer, Professor of Applied Economics, University of Minnesota, and Misha Petrovic, Assistant Professor of Sociology, National University of Singapore Contributors: Gary G. Hamilton, University of Washington, Seattle Benjamin Senauer, University of Minnesota Misha Petrovic, National University of Singapore Frederick H. Abernathy, Harvard Center for Textile and Apparel Research Anthony P. Volpe, Harvard Center for Textile and Apparel Research Michael Wortmann, University of Surrey Suresh Kotha, University of Washington Sandip Basu, California State University at East Bay Cheng-shu Kao, Tunghai University, Taiwan Edna Bonacich, University of California, Riverside Timothy Sturgeon, Massachusetts Institute of Technology John Humphrey, University of Sussex Gary Gereffi, Duke University Richard P. Appelbaum, University of California, Santa Barbara Thomas Reardon, Michigan State University Kenneth L. Kraemer, Paul Merage School of Business Jason Dedrick, University of California, Irvine The specification in this catalogue, including without limitation price, for