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Why We Buy

Autor Paco Underhill
en Limba Engleză Paperback – dec 2008
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world s emerging markets.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones."
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Specificații

ISBN-13: 9781416595243
ISBN-10: 1416595244
Pagini: 306
Dimensiuni: 137 x 211 x 23 mm
Greutate: 0.26 kg
Ediția:Updated, Revise
Editura: Simon & Schuster

Recenzii

R. J. Igneizi"The San Diego Union-Tribune"
No matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable.

Patricia T. O'Conner"The New York Times"
A testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves.

Erica Marcus"Newsday"
What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations.

"Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer, "Back to the Future" trilogy
""Why We Buy" is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- "Rocky Mountain News" (Denver)
"At last, here is a book that gives this underrated skill the respect it deserves." -- "The New York Times"

Descriere

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

Notă biografică


Cuprins


CONTENTS

I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING


1. A Science Is Born

2. What Retailers Don't Know

II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING


3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING


8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING


12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index