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The Leader′s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (J–B US non–Franchise Leadership)

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en Limba Engleză Carte Hardback – 05 Apr 2011
How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
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Specificații

ISBN-13: 9780470548677
ISBN-10: 0470548673
Pagini: 368
Dimensiuni: 152 x 234 x 30 mm
Greutate: 0.56 kg
Ediția: Revised and Updated
Editura: Wiley
Seria J–B US non–Franchise Leadership

Locul publicării: Hoboken, United States

Public țintă

Leaders, managers, teams, trainers, facilitators, academics and students