The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top CopywritersDe (autor) Joseph Sugarman
en Limba Engleză Carte Paperback – 02 Jan 2007
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Dimensiuni: 194 x 234 x 19 mm
Greutate: 0.61 kg
Locul publicării: Hoboken, United States