The Adweek Copywriting Handbook
Autor Joseph Sugarmanen Limba Engleză Paperback – 2 ian 2007
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Specificații
ISBN-10: 0470051248
Pagini: 368
Dimensiuni: 187 x 233 x 25 mm
Greutate: 0.6 kg
Editura: Wiley
Locul publicării:Hoboken, United States
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Public țintă
Academic/professional/technical: Research and professionalDescriere
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.