The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters

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en Limba Engleză Carte Paperback – 02 Jan 2007

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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ISBN-13: 9780470051245
ISBN-10: 0470051248
Pagini: 368
Dimensiuni: 194 x 234 x 19 mm
Greutate: 0.61 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Academic/professional/technical: Research and professional