The Advertising Effect: How to Change Behaviour
Autor Adam Ferrieren Limba Engleză Paperback – iul 2014
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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Specificații
ISBN-13: 9780195593921
ISBN-10: 0195593928
Pagini: 240
Ilustrații: illustrations
Dimensiuni: 151 x 228 x 15 mm
Greutate: 0.37 kg
Editura: Oxford University Press
Locul publicării:Melbourne, Australia
ISBN-10: 0195593928
Pagini: 240
Ilustrații: illustrations
Dimensiuni: 151 x 228 x 15 mm
Greutate: 0.37 kg
Editura: Oxford University Press
Locul publicării:Melbourne, Australia
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Notă biografică
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.