Street-Smart Advertising: How to Win the Battle of the Buzz
Autor Margo Bermanen Limba Engleză Paperback – 11 sep 2006
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| Bloomsbury Publishing – 16 sep 2010 | 106.62 lei 6-8 săpt. | |
| Bloomsbury Publishing – 11 sep 2006 | 265.40 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780742541375
ISBN-10: 0742541371
Pagini: 250
Dimensiuni: 142 x 232 x 16 mm
Greutate: 0.38 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield
Locul publicării:New York, United States
ISBN-10: 0742541371
Pagini: 250
Dimensiuni: 142 x 232 x 16 mm
Greutate: 0.38 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield
Locul publicării:New York, United States
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Cuprins
Chapter 1 Preface
Chapter 2 1 Rev Up Your Thinking with Creative Stimulation
Chapter 3 2 Play with Typography's Multiple Personalities
Chapter 4 3 Embrace Type as a Design Element
Chapter 5 4 Master the Design Elements
Chapter 6 5 Connect with Your Audience through Powerful Writing
Chapter 7 6 Spark the Creative Process for Focused Campaign Strategies
Chapter 8 7 Take Charge of the Design Principles
Chapter 9 8 Explore the Power of Color Psychology
Chapter 10 9 Discover Exciting Strategy-Based Ads and Campaigns
Chapter 11 10 Learn the Latest through Inventive Case Studies with Impressive Results
Chapter 12 11 See Which Self-Promotions Really Work
Chapter 13 12 Be Inspired by Creative Tips from Conceptual Thinkers
Chapter 14 Glossary
Chapter 15 Selected Bibliography
Chapter 2 1 Rev Up Your Thinking with Creative Stimulation
Chapter 3 2 Play with Typography's Multiple Personalities
Chapter 4 3 Embrace Type as a Design Element
Chapter 5 4 Master the Design Elements
Chapter 6 5 Connect with Your Audience through Powerful Writing
Chapter 7 6 Spark the Creative Process for Focused Campaign Strategies
Chapter 8 7 Take Charge of the Design Principles
Chapter 9 8 Explore the Power of Color Psychology
Chapter 10 9 Discover Exciting Strategy-Based Ads and Campaigns
Chapter 11 10 Learn the Latest through Inventive Case Studies with Impressive Results
Chapter 12 11 See Which Self-Promotions Really Work
Chapter 13 12 Be Inspired by Creative Tips from Conceptual Thinkers
Chapter 14 Glossary
Chapter 15 Selected Bibliography
Recenzii
Recommended.
As important as it may be, the portfolio is merely the introduction when looking for a job. The deciding factors for getting the job are your passion and enthusiasm. The same holds true for a teacher and an author. Not only is Margo Berman talented and brilliant, she's also totally committed to her students. She writes and teaches with passion and enthusiasm. And almost superhuman energy. For those who can't be in her class, this book is the next best thing. She writes the way she teaches.
Berman's book is full of advice and usable techniques for anyone interested in the creative side of the business. Junior writers and art directors, take note: In an industry crazy with competition surrounding the first job and how to get it, Street-Smart Advertising is something to read and remember.
In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win.
Highly engaging and informative reading, particularly for budding, university-level ad creatives. Berman has produced a winner, chock full of doable, exciting, and effective creative ideas. Appropriate exercises and projects are presented throughout, plus a helpful glossary.
Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.
Margo Berman delivers sound insight on key advertising issues in her new book, bringing proven business and academic skills to the discussion of creativity and advertising.
[Street Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?'
Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way. . . . While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created a global buzz.
Unravels the mystery of what creates a buzz in today's challenging marketplace. . . . This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques and more.
As important as it may be, the portfolio is merely the introduction when looking for a job. The deciding factors for getting the job are your passion and enthusiasm. The same holds true for a teacher and an author. Not only is Margo Berman talented and brilliant, she's also totally committed to her students. She writes and teaches with passion and enthusiasm. And almost superhuman energy. For those who can't be in her class, this book is the next best thing. She writes the way she teaches.
Berman's book is full of advice and usable techniques for anyone interested in the creative side of the business. Junior writers and art directors, take note: In an industry crazy with competition surrounding the first job and how to get it, Street-Smart Advertising is something to read and remember.
In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win.
Highly engaging and informative reading, particularly for budding, university-level ad creatives. Berman has produced a winner, chock full of doable, exciting, and effective creative ideas. Appropriate exercises and projects are presented throughout, plus a helpful glossary.
Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.
Margo Berman delivers sound insight on key advertising issues in her new book, bringing proven business and academic skills to the discussion of creativity and advertising.
[Street Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?'
Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way. . . . While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created a global buzz.
Unravels the mystery of what creates a buzz in today's challenging marketplace. . . . This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques and more.