Cantitate/Preț
Produs

The Advertising Concept Book

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback

In creative advertising, no amount of glossy presentation will improve a bad idea. That s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 450 roughs specially produced by the author, fifty of which are new to this edition also reinforce the book s core lesson: that a great idea will last forever."

Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 18200 lei  Economic 2-4 săpt. +1759 lei  9-15 zile
  Thames & Hudson – 18200 lei  Economic 2-4 săpt. +1759 lei  9-15 zile
Carte Hardback (1) 11962 lei  Economic 2-4 săpt. +4228 lei  6-8 zile
  Thames & Hudson – 11 Aug 2016 11962 lei  Economic 2-4 săpt. +4228 lei  6-8 zile

Preț: 18200 lei

Puncte Express: 273

Preț estimativ în valută:
3769 4198$ 3328£

Carte disponibilă

Livrare economică 06-20 iulie
Livrare express 01-07 iulie pentru 2758 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780500292679
ISBN-10: 0500292671
Pagini: 296
Dimensiuni: 198 x 239 x 33 mm
Greutate: 1.11 kg
Ediția: 3
Editura: Thames & Hudson