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The Practical Pocket Guide to Account Planning

Autor Chris Kocek
en Limba Engleză Paperback – 15 mai 2013
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
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Specificații

ISBN-13: 9780989284905
ISBN-10: 0989284905
Pagini: 156
Dimensiuni: 129 x 198 x 8 mm
Greutate: 0.16 kg
Editura: Yellow Bird Press