Winning Global Markets: How Businesses Invest and Prosper in the World′s High–Growth Cities

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en Limba Engleză Hardback – 07 Oct 2014
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
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ISBN-13: 9781118893814
ISBN-10: 1118893816
Pagini: 288
Dimensiuni: 157 x 236 x 26 mm
Greutate: 0.48 kg
Ediția: New.
Editura: Wiley
Locul publicării: Hoboken, United States