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Ogilvy on Advertising

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en Limba Engleză Carte Paperback – 05 Mar 2007

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.

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Specificații

ISBN-13: 9781853756153
ISBN-10: 1853756156
Pagini: 224
Ilustrații: colour/duotone photographs
Dimensiuni: 187 x 249 x 17 mm
Greutate: 0.64 kg
Ediția: New ed
Editura: CARLTON BOOKS LTD
Locul publicării: United Kingdom

Cuprins

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.