Ogilvy on Advertising
Autor David Ogilvyen Limba Engleză Paperback – mar 2007
Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (3) | 64.31 lei 3-5 săpt. | +35.73 lei 5-11 zile |
| Headline – 2 feb 2023 | 64.31 lei 3-5 săpt. | +35.73 lei 5-11 zile |
| Headline – mar 2007 | 90.30 lei 3-5 săpt. | +58.18 lei 5-11 zile |
| Vintage Publishing – 28 feb 1985 | 174.17 lei 3-5 săpt. |
Preț: 90.30 lei
Preț vechi: 120.10 lei
-25%
15.97€ • 18.84$ • 13.98£
Carte disponibilă
Livrare economică 23 martie-06 aprilie
Livrare express 07-13 martie pentru 68.17 lei
Specificații
ISBN-10: 1853756156
Pagini: 224
Ilustrații: colour/duotone photographs
Dimensiuni: 186 x 246 x 18 mm
Greutate: 0.64 kg
Ediția:New ed
Editura: Headline
Colecția Headline Welbeck Non-Fiction
Locul publicării:London, United Kingdom
V-ar putea interesa
-
OpenAndre AgassiPreț: 76.11 lei -
All the Light We Cannot SeeAnthony DoerrPreț: 70.68 lei -
What We Talk About When We Talk About Love: Idee de cadouRaymond Carver-22%Preț: 52.91 lei67.41 lei -
The Old Man and the SeaErnest Hemingway-31%Preț: 41.61 lei60.23 lei -
Sense and SensibilityJane Austen-26%Preț: 46.92 lei63.30 lei -
The Ascent of MoneyNiall Ferguson-28%Preț: 84.30 lei117.32 lei -
NudgeRichard H. Thaler-31%Preț: 61.08 lei89.10 lei -
Chronicle of a Death ForetoldGabriel Garcia Marquez-22%Preț: 52.71 lei67.31 lei -
The Design of Everyday ThingsDon NormanPreț: 104.24 lei -
Forward the FoundationIsaac AsimovPreț: 55.36 lei -
JavaScript: The Good PartsDouglas Crockford-20%Preț: 127.83 lei159.78 lei -
JavaScript PatternsStoyan Stefanov-20%Preț: 160.89 lei201.12 lei -
Proof of Heaven: A Neurosurgeon's Journey into the AfterlifeDr Eben Alexander, III-29%Preț: 82.63 lei115.61 lei -
Preț: 164.46 lei -
-41%Preț: 59.57 lei101.19 lei -
Harry Potter and the Philosopher's StoneJ. K. Rowling-26%Preț: 46.85 lei62.96 lei -
Harry Potter and the Chamber of SecretsJ. K. Rowling-25%Preț: 47.32 lei63.24 lei -
Norse MythologyNeil Gaiman-26%Preț: 51.09 lei69.39 lei -
Before the FallNoah Hawley-27%Preț: 55.82 lei76.10 lei -
-27%Preț: 55.99 lei76.22 lei -
-33%Preț: 70.55 lei105.01 lei -
IndistractableNir Eyal-27%Preț: 55.84 lei76.11 lei -
Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose ItMarshall Goldsmith-21%Preț: 54.01 lei68.08 lei -
-20%Preț: 65.89 lei82.33 lei -
Tu comprendras quand tu seras plus grandeVirginie GrimaldiPreț: 95.12 lei
Cuprins
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.