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Ogilvy on Advertising de David Ogilvy

Ogilvy on Advertising

Autor David Ogilvy
en Limba Engleză Paperback – 12 mar 1985
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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Specificații

ISBN-13: 9780394729039
ISBN-10: 039472903X
Pagini: 224
Ilustrații: PHOTOS THROUGHOUT
Dimensiuni: 186 x 246 x 17 mm
Greutate: 0.64 kg
Ediția:Vintage Books.
Editura: Knopf Doubleday Publishing Group

Descriere

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Notă biografică

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Cuprins

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.