The Design of Everyday Things: Revised and Expanded EditionDe (autor) Don Norman
en Limba Engleză Carte Paperback – 05 Nov 2013
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.
"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."—Tom Peters, author of In Search of Excellence