Strategic Copywriting

en Limba Engleză Paperback – 5 noi 2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (2)	202^.85 lei 3-5 săpt.
BLOOMSBURY ACADEMIC – 18 sep 2025	202^.85 lei 3-5 săpt.
Bloomsbury Publishing – 5 noi 2015	410^.10 lei 6-8 săpt.
Hardback (2)	590^.56 lei 6-8 săpt.
Bloomsbury Publishing – 27 noi 2025	590^.56 lei 6-8 săpt.
Bloomsbury Publishing – 5 noi 2015	820^.66 lei 6-8 săpt.

Preț: 410^.10 lei

Preț vechi: 482^.47 lei
-15%

Puncte Express: 615

:
72^.59€ • 84^.32$ • 62^.89£

Carte tipărită la comandă

Livrare economică 02-16 martie

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781442244085
ISBN-10: 1442244089
Pagini: 310
Ilustrații: 53 black & white illustrations, 16 tables
Dimensiuni: 178 x 254 x 17 mm
Greutate: 0.59 kg
Ediția:2nd edition
Editura: Bloomsbury Publishing

Descriere

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

Cuprins

List of Boxes, Figures, and Tables
Preface

Part I: The Message
1. Research
2. Creative Strategy
3. Advertising Copy Research
4. An Introduction to Design
5. Headlines and Slogans
6. Body Copy

Part II: The Media
7. Artificial Intelligence (AI) and Advertising on Social Media Platforms and the Internet
8. Television Advertising
9. Radio Advertising
10. Magazine Advertising
11. Newspaper Advertising
12. Out-of-Home Media Advertising
13. Direct Mail Advertising
14. Public Relations and Corporate Advertising

Appendix A. Getting a Job in Advertising
Selected Bibliography
Index
About the Author

Recenzii

A well-written presentation of the basic steps for creating strategic and effective advertisements. Strategic Copywriting is thorough yet succinct, offering better instruction than books written by industry gurus. A student could read this book and create better-than-average work without any outside coaching.
While algorithms, AI, and user-driven content permeate today's media landscape, Strategic Copywriting reminds us that effective communication remains grounded in enduring principles. Applegate makes a compelling case for a strategic focus on the consumer, a commitment to clarity and persuasion, and a deep respect for the craft of writing.

Papetărie, jocuri, reviste