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Indistractable de Nir Eyal

Indistractable

Autor Nir Eyal
en Limba Engleză Hardback – 10 sep 2019

Considerăm că autoritatea lui Nir Eyal în domeniul atenției este incontestabilă, având în vedere experiența sa vastă în industria jocurilor video și a publicității, precum și cursurile de psihologie a consumatorului predate la Stanford Graduate School of Business. Dacă în lucrarea sa anterioară, Hooked, autorul dezvăluia mecanismele prin care tehnologia ne captează interesul, în Indistractable descoperim perspectiva inversă: cum să ne protejăm resursele cognitive în fața asaltului digital. Spre deosebire de Driven to Distraction at Work, care analizează motivele clinice sau structurale ale lipsei de concentrare, Indistractable oferă un set de instrumente practice bazate pe design comportamental pentru a ne recâștiga autonomia. Merită menționat că această carte nu se limitează la sfaturi generice de gestionare a timpului. Eyal demonstrează că distragerea pornește adesea din interior, ca mecanism de evitare a disconfortului, și ne învață cum să transformăm declanșatorii interni în aliați. Dacă 18 Minutes v-a oferit cadrul teoretic pentru organizarea zilei, această lucrare merge mai adânc, oferind soluții pentru a rămâne fideli propriilor intenții în relații, muncă și viața personală. Ritmul este alert, susținut de date științifice și studii de caz, transformând stăpânirea atenției într-o abilitate strategică pe care o considerăm indispensabilă în contextul actual al muncii de birou și al hiperconectivității.

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Specificații

ISBN-13: 9781948836531
ISBN-10: 194883653X
Pagini: 290
Dimensiuni: 158 x 236 x 30 mm
Greutate: 0.49 kg
Editura: Benbella Books

De ce să citești această carte

Această carte este esențială pentru profesioniștii care simt că tehnologia le fragmentează ziua de lucru. Veți învăța nu doar să ignorați notificările, ci să înțelegeți psihologia din spatele nevoii de a fi distras. Este un ghid pragmatic pentru oricine dorește să își recapete capacitatea de concentrare profundă și să își atingă ambițiile fără a sacrifica relațiile personale sau sănătatea mentală.

Despre autor

Nir Eyal este un expert recunoscut la nivel mondial în design comportamental, situat la intersecția dintre psihologie, tehnologie și afaceri. A predat la Stanford Graduate School of Business și la Hasso Plattner Institute of Design, fiind un colaborator frecvent al publicațiilor Harvard Business Review și The Atlantic. Experiența sa directă în companii de tehnologie din Silicon Valley i-a oferit o perspectivă unică asupra modului în care produsele digitale sunt proiectate pentru a ne influența comportamentul, cunoștințe pe care le folosește acum pentru a ajuta oamenii să își recupereze controlul asupra atenției.

Descriere scurtă

Indistractable provides a framework that will deliver the focus you need to get results."
--James Clear, author of Atomic Habits
If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice.
--Jonathan Haidt, author of The Righteous Mind
National Bestseller
Winner of the Outstanding Works of Literature (OWL) Award
Included in the Top 5 Best Personal Development Books of the Year by Audible
Included in the Top 20 Best Business and Leadership Books of the Year by Amazon
Featured in The Amazon Book Review Newsletter, January 2020
Goodreads Best Science & Technology of 2019 Finalist
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.
What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable?"
International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.
Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
Inside, Eyal overturns conventional wisdom and reveals:
  • Why distraction at work is a symptom of a dysfunctional company culture--and how to fix it
  • What really drives human behavior and why "time management is pain management"
  • Why your relationships (and your sex life) depend on you becoming indistractable
  • How to raise indistractable children in an increasingly distracting world
Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention--helping you live the life you really want.

Notă biografică

A graduate and instructor in Stanford's Graduate School of Business, Nir Eyal has studied and taught behavioral design with and to industry-leading experts and scientists. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc., and Psychology Today.

Cuprins

Contents
Introduction: From Hooked to Indistractable 1: What's Your Superpower? 2: Being Indistractable
Part 1: Master Internal Triggers
3: What Motivates Us, Really? 4: Time Management Is Pain Management 5: Deal with Distraction from Within 6: Reimagine the Internal Trigger 7: Reimagine the Task 8: Reimagine Your Temperament
Part 2: Make Time for Traction
9: Turn Your Values into Time 10: Control the Inputs, Not the Outcomes 11: Schedule Important Relationships 12: Sync with Stakeholders at Work
Part 3: Hack Back External Triggers
13: Ask the Critical Question 14: Hack Back Work Interruptions 15: Hack Back Email 16: Hack Back Group Chat 17: Hack Back Meetings 18: Hack Back Your Smartphone 19: Hack Back Your Desktop 20: Hack Back Online Articles 21: Hack Back Feeds
Part 4: Prevent Distraction with Pacts
22: The Power of Precommitments 23: Prevent Distraction with Effort Pacts 24: Prevent Distraction with Price Pacts 25: Prevent Distraction with Identity Pacts
Part 5: How to Make Your Workplace Indistractable
26: Distraction Is a Sign of Dysfunction 27: Fixing Distraction Is a Test of Company Culture 28: The Indistractable Workplace
Part 6: How to Raise Indistractable Children (and Why We All Need Psychological Nutrients)
29: Avoid Convenient Excuses 30: Understand Their Internal Triggers 31: Make Time for Traction Together 32: Help Them with External Triggers 33: Teach Them to Make Their Own Pacts
Part 7: How to Have Indistractable Relationships
34: Spread Social Antibodies Among Friends 35: Be an Indistractable Lover
Chapter Takeaways Schedule Template Distraction Tracker Acknowledgments Contributors About the Authors Notes Index

Descriere

Descriere de la o altă ediție sau format:

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind'A guide to staying focused in an age of constant distraction' Guardian'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig'Does exactly as it promises. Amazing' Chris Evans'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington

Recenzii

Indistractable zeroes in on one of the biggest challenges of our time: managing our attention. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being
Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Your brain (not to mention your spouse, your kids, and your friends) will thank you for reading it
Eyal argues with impeccable logic
Now there's a way we can regain our ability to focus
Part self-help guide and part-explainer for the ways in which technology can worm its way into our daily lives
This book is full of insights, stories, cutting-edge research and - most helpful - concrete, manageable strategies for becoming indistractable
A masterclass in understanding the root cause of distraction
Masses of really useful arsenal and some very interesting studies about how to be less distracted in this world
In a world filled with noise, Indistractable provides a framework that will deliver the focus you need to get results
This book has done more to change the way I see the world than anything I've read in the past several years
Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life
This book is essential reading for anyone who wants to preserve islands of focused attention - and good personal relationships - at a time when digital devices pull us away from our priorities and our loved ones. I'm putting many of Eyal's ideas into practice
The best guide I've read for reclaiming our attention, our focus and our lives
Being indistractable is the essential skill for our time. Skip this book at your peril. My advice is this: Read it. Live it. Repeat
As a lifelong procrastinator, I'm painfully aware of how much productivity-related advice there is out there and how little of it is actually helpful. Indistractable is an exception
I can think of no more important skill than focus and no better teacher than Nir Eyal. Being Indistractable is the skill of the century
Indistractable will help you make the most of your time and find peace and productivity in an increasingly distracting world
Indistractable puts humans back where we belong when it comes to distraction: in the cockpit of our own lives
Dive head-first into this book. Indistractable is a fascinating, visual and profoundly helpful guide to overcoming distraction. The deeper you dig into this book, the more productive you'll become
Indistractable is filled with both wisdom and humour. This is a valuable read for anyone navigating our modern world
In the future, there will be two kinds of people in the world. Those who read and apply the principles in Indistractable and those who wish they had read it sooner
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
The book everyone in Silicon Valley is talking about
The book everyone in Silicon Valley is talking about

Caracteristici

Nir Eyal will be making two visits to the UK, with a major publicity tour planned.