Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Autor Patrick Lencioni Dan Worenen Limba Engleză CD-Audio – 31 ian 2010
Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.
As he does in his other audiobooks, Lencioni provides readers with concepts that are accessible and compelling. He explains the three fears that provoke service providers to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.
Preț: 165.17 lei
Nou
29.23€ • 34.27$ • 25.67£
Indisponibil temporar
Specificații
ISBN-10: 0739344226
Dimensiuni: 141 x 148 x 30 mm
Greutate: 0.15 kg
Ediția:Completă
Editura: Random House Audio Publishing Group
Notă biografică
Descriere
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.