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The Personal MBA: A World-Class Business Education in a Single Volume (Business Learning)

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en Limba Engleză Carte Paperback – 06 Sep 2012

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This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.
'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin
'Finally, here's a £10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business
'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com

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Specificații

ISBN-13: 9780670919536
ISBN-10: 0670919535
Pagini: 464
Dimensiuni: 129 x 198 x 28 mm
Greutate: 0.32 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Seria Business Learning

Locul publicării: London, United Kingdom

Recenzii

A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way.
A sterling effort ... a book to be referred to at crucial moments
File this book under: NO EXCUSES.
Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools
No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game.
Few people know how to get things done better than Josh Kaufman.
Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended.
Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed.
These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book.
A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way.
A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way.